STYLE SCRIBE: The Chimes Spring/Summer preview

Styles Scribe by Nikki Gotianse-TanFirst dibs. A fresh vibe. Front row. Chimes gave its clientele many reasons to feel excited for the brightest and happiest seasons of the year as it ushered in its Spring/Summer collections with a trunk show last March 11 at its flagship store in Gov. Sales Street. The upscale retailer which has its own share of bringing in many firsts for Davao brought the stylish set yet another all-access tête-à-tête that saw them rubbing shoulders with the likes of hot local designers Maureen Disini, Jeffrey Rogador, Joyce Oreña, Tessa Villalon of Florence Fling and Yendy Yu of Fringy and Heart & Bolt.

The designers at hand presented their latest pieces for the current season alongside freshly laid out items from Linda Farrow eyewear, swimwear from Sapph Netherlands, leather goods from Julianne Candice and fragrances from Soleil et Lune. Excited VIPs and shoppers made good use of their time that afternoon to make their choices and snap them up before the fashion show even started.

The short fashion show was the highlight of the afternoon as models formed fashion tableaus of each label’s key pieces. From the vivid red, black and white of Florence Fling’s balmy chic pieces to Maureen’s feminine prints on her signature day dresses and caftans, the selection successfully provided insights on how to style the pieces and showed them to their full advantage. It was impossible not to view the fashion with fresh eyes that afternoon because as always, the merchandising team behind Chimes made sure to bring in new blood to the Davao retail fold. “People come to Chimes for things that are different and interesting. We are fortunate that our roster of brands keeps on growing,” quips Cindy Yap, EVP for Felcris Group of Companies. It would be the first time accessories brands Heart & Bolt and Fringy would be stocked in-store anywhere in the country and the much-awaited pieces from Jeffrey Rogador’s athletic leisure line would finally arrive on their racks.

Cocktails, savoury bites and sweet treats were served to guests after the show as they milled about enjoying the lovely indoor set up from Davao’s famous and well-loved event stylist Annie Lim. Exclusive treats for shoppers this March were launched that afternoon such as a pick of a free pair of earrings for every purchase of Florence Fling, footwear pouches from Maureen Disini and cash wallets from Julianne Candice. The swirl of deliciously vibrant things ripe for the picking made for an afternoon of summer delight and luxury shopping at Chimes Boutique.

Visit Chimes at Governor Sales Street, Felcris Centrale and Abreeza Mall.