Throughout the month of August, SM Supermalls in Mindanao will be home to festive celebrations of key cities, highlighting food, music, arts, fashion and people of this colorful island.
This will happen through a regional campaign by SM aims to shine a brighter light on the south’s tourism potential by establishing malls as the new cultural centers: Festive Mindanao.
Through this campaign, SM hopes to put emphasis on the already colorful festivals that Mindanao celebrates to create a renewed interest and awareness about the fun and festivity in the island at this time of the year.
Festive Mindanao is based on the idea that there is much to rediscover in the region. Tourists and locals do not have to look far to experience Festive Mindanao—there are SM Supermalls in key cities in the island!
With the exciting line of activities under this campaign, the celebrations cement the idea of SM as a cultural venue and Mindanao as an enduring tourism destination.
Festive Mindanao will involve all five SM Supermalls in Mindanao: SM City Davao, SM Lanang Premier, SM City General Santos, SM City Cagayan De Oro, and SM CDO Downtown Premier. The celebrations are mainly categorized into six components that cover retail, food and music, trade fairs, performance art, entertainment, and fashion.