Philam Life holds #LiveBetter Expo

Dabawenyos were inspired to live a life of wellness with an amazing mix of wellness experts at the #LifeBetter Expo held last October 7 at SM Lanang Premier. Through the event, Philam Life hopes to empower Filipinos to start living better.

The #LiveBetter Expo took consumers through an experiential journey of the brand’s four key pillars: fitness, food, wellness, and financial health. Together with partner companies, consumers were in for a treat with various health and wellness-oriented offerings and activities that inspired everyone to live a healthier and more holistic lifestyle.

This approach is in line with the company’s shift to the wellness space in an effort to help Filipinos live longer, healthier, and better lives. Launched earlier this year, the #LiveBetter campaign aims to help Filipinos bridge the gap between what they want to achieve with regard to their health and their current lifestyle, creating a positive difference in their lives.

“Live Better is a campaign that signifies the change that is taking place in the over-all strategy of Philam Life”, said Tim Marriott, Philam Life’s Chief Marketing Officer. “At the core of Live Better is Philam Vitality, a wellness program that helps Filipinos Live Better, by letting them take charge of their overall health, their mind, body, as well as their financial wellness. In the long term, it seeks to help Filipinos live life to the fullest by helping them take charge of their overall wellness.”

Apart from engaging booths from partner lifestyle brands, guests also learned how to #LiveBetter, straight from Philam Life ambassadors Nico Bolzico and Mond Gutierrez and other thought leaders in the health and wellness space.

“Through the #LiveBetter Expo, we want to be able to show Filipinos how they can live better through the different pillars of wellness”, said Bernadette Chincuanco, Philam Life’s Head of Brand and Communications. “Live Better is not just our brand promise, but a commitment supported by Philam Vitality, the platform from which we can help them achieve it. We have products powered by Philam Vitality that will allow them to earn points for knowing and improving their health. We are the only life insurance company who has the actual tools to deliver on the promise of helping Filipinos achieve total wellness,” added Chincuanco.

Discover how you too can #LiveBetter! Philam Life is on Facebook at PhilamLifeAlA, visit, or call (02)528-2000 to learn how you can start living a longer, healthier, and better life.