For its efforts to continuously improve its network and make relevant digital services accessible to more Filipinos, PLDT wireless unit Smart Communications received several international and local awards in 2017.
Smart was named Digital Service Provider of the Year at the Asia Communication Awards (ACA) ceremony held last May in Singapore. The program was organized by London-based industry publication Total Telecom.
The award was given after Smart and PLDT launched a $1-billion digital transformation program to enable their fixed and mobile networks to support the rising demand for digital services. Smart is progressively deploying LTE services to cover more of the country’s cities and municipalities. It is combining low-band frequencies for better indoor penetration and wider coverage, with high-band frequencies for additional capacity. Internal and third party tests have shown that Smart offers the fastest LTE service in the country.
The company’s Welcome Change campaign, which encouraged Filipinos to explore what the digital life has to offer, won Best Brand Campaign both at the ACA and the World Communication Awards (WCA) held last November in London.
Meanwhile, a mobile health initiative run by Smart and the Ateneo Java Wireless Competency Center won the Social Contribution Award at the WCA. SHINE OS+ (Secured Health Information Network and Exchange), an electronic medical record and referral system, also won in the Healthcare category of the International Public Relations Association’s Golden World Awards (GWA) held in Bulgaria last October.
Launched in 2011, SHINE OS+ enables public health facilities to retrieve patient records with a few clicks on a laptop, refer patients to better-equipped health facilities electronically, and remind patients of appointments and medication via SMS. Furthermore, SHINE OS+ allows these health facilities to submit relevant patient information to the Philippine Health Insurance Corp. for faster processing of claims and health statistics.
Being an open-source platform, SHINE OS+ allows developers from anywhere in the country and the world to create additional features that can fill more gaps in the health sector. It does this while keeping patient records private.
Winning in the GWA’s Events Management category was TNT Super Panalo Day. This was a thanksgiving event for loyal and new customers of TNT, the value brand of Smart. It was meant to celebrate two TNT milestones – its 15-year legacy of empowering Filipinos with affordable call and text promos; and its digital shift into offering mobile internet services.
On the local front, Smart won Company of the Year for the second consecutive time at the Public Relations Society of the Philippines’ Anvil Awards. Smart took home 17 Gold Anvils and seven Silver Anvils for its corporate social responsibility programs, marketing campaigns, customer experience programs, and employee initiatives.
It also placed second runner-up for Company of the Year at the Philippine Quill Awards, organized by the International Association of Business Communicators-Philippines. Smart received 12 Excellence Awards and nine Merit Awards.