URBANISSIMO: A fresh new look for Chimes Abreeza

urbanissmo by kenneth irving ongA fresh, new vibe greeted eager and sophisticated shoppers at Chimes at Abreeza Mall as it finally reopened its doors last March 10. Stepping into the extensively renovated store, one is greeted by a luxe, tropical oasis where both world-famous brands and endearing local finds are nestled among lush greenery and the store’s signature touches gold and glass.

The bold renovation completes Chimes’ rebranding and bringing to life the founders’ vision of providing a luxurious yet comfortable shopping haven for Davaoenos and affirms the store’s call to “celebrate life + style.” Together with the flagship store on Sales Street and Chimes at Felcris Centrale, Chimes at Abreeza Mall now proudly exudes the same sophisticated, modern look while still maintaining the brand’s decades-old commitment to personalized service.

Present to cut the ceremonial ribbon was presidential partner Cielito “Honeylet” Avanceña together with Chimes’ Cindy and Camille Yap.

Chimes Abreeza may be the smallest of the three-chain department store’s branches but what it lacks in floor space, it readily makes up for in the number of international and local brands it carries. Beauty buffs can find their favorites from Shiseido, Elizabeth Arden, Happy Skin, Burt’s Bees, NYX, K-Palette, Beauty Blender as well as popular fragrances and pampering products from Bvlgari, Calvin Klein, Victoria’s Secret and Bath and Body Works. Fashionistas can now also shop the lastest from renowned local designers such as Maureen Disini, Patty Ang, Vania Romoff, Canvas, Pippa, Tala and Florence Fling and the fabulously chic accessories of Linda Farrow, Cyrstal Seas, Jo by Joyce Orena, Heart&Bolk, and Sunnies. Bags from Longchamp, Aranaz, and footwear from Daily Schedule, Fitflop and Renegade Folk completes the wardrobe. Fitness buff enthusiasts can also enjoy items from Underarmour, Manduka, Aquazorb and Klean Kanteen.

“Chimes Abreeza’s demographic is much younger and shop for more trendier items,” shared Cindy “Although Chimes flagship store at Sales carries more items, the Abreeza store is sure to carry the latest fashion finds and accessories.”

Looking around Chimes Abreeza, I found many unique finds that are sure to be a hit for the trendy, posh and chic making Chimes a one-stop shopping destination for every stylish urbanite.