Toyota is PH’s most desired car brand

Veygo, an insurance company came up with a list of the “World’s Most Desired Motors.” The list is compiled by analyzing Google search data for the past 12 months.

It comes as no surprise that Toyota is the world’s most searched brand with 57 out of 171 countries, including the Philippines, looking at it. Based on Veygo data, Toyota had 7,829,500 monthly average searches followed by Honda, Ford, Hyundai, BMW, Volkswagen, Mercedes-Benz, and Nissan.

Compared to our ASEAN neighbors, the Philippines’s love for Toyota is isolated. Honda is the most desired brand in the member countries where it took the top spot in Cambodia, Thailand, and Indonesia. Malaysia stuck to domestic brand, Perodua while Brunei and Singapore took a liking to Lamborghini and Tesla respectively.

Oddly enough, Japan and the USA preferred foreign to domestic brands. Japan searched most for BMW while the USA looked more for Toyota. Only Germany stuck to a local brand: Mercedes-Benz. And speaking of premium brands, Mercedes-Benz had a strong showing, leading in 23 countries, but BMW still managed to sneak ahead with 25.

Veygo used a search tool from ahrefs.com to find the average monthly Google search volume. This data is then paired with existing search volume data from Google themselves to paint a more accurate search volume.

You can check the chart for the “most desired motors” by country, or you can scroll down the last to find out how your favorite brand ranks globally in terms of monthly search.

2018 Most Desired Motors
Toyota – 7,829,500
Honda – 7,052,050
Ford – 6,420,410
Hyundai – 6,361,160
BMW – 6,269,280
Volkswagen – 5,795,680
Mercedes-Benz – 5,078,799
Nissan – 4,927,790
Audi – 4,827,280
Renault – 4,816,400
Tesla – 4,406,570
Chevrolet – 3,929,160
Peugeot – 3,814,710
Kia – 3,795,660
Fiat – 3,400,580
Lamborghini – 3,128,790
Mazda – 3,088,690
Mitsubishi – 3,026,910
Suzuki – 2,840,550
Subaru – 2,647,290
Porsche – 2,583,240
Jeep – 2,539,280
Skoda – 2,534,070
Ferrari – 2,430,970
Volvo – 2,418,080
Opel – 2,361,310
Citroen – 2,352,930
Jaguar – 2,202,190
SEAT – 2,000,010
Lexus – 1,955,770
Dacia – 1,804,490
Maserati – 1,445,820
Land Rover – 1,402,590
Alfa Romeo – 1,372,570
Bugatti – 1,147,500
Aston Martin – 1,105,440
Mini – 1,070,190
Bentley – 1,005,610
Chrysler – 825,740
Acura – 636,060
Maruti Suzuki – 398,000
Tata Motors – 209,810
Perodua – 104,000
Pagani – 18,560