Department of Trade and Industry (DTI) Secretary Ramon Lopez aims to put Philippine brands in mainstream markets around the world to strengthen Filipino brands in the global mart.
On the sidelines of Malaysia Business Forum Monday, Lopez told reporters that having more Filipino brands in the mainstream market around the world will help promote Philippine-made goods and facilitate companies in gaining brand equity for their products.
“My task to my commercial attaché, not only in Malaysia but around the world, is to have Philippine brands in the mainstream in all parts of the world. So it goes beyond the expo and exhibit,” he said, noting that it will generate more sales for Filipino companies.
He cited that food and beverage brands of Universal Robina Corp., San Miguel Beer, and Petron are strong in Malaysian market.
“We want our commercial attaché to be our focal point, and be the brand ambassadors of our companies in respective countries,” Lopez said in Filipino.
Moreover, to further expand the market for Philippine products, the country’s top trade official said local brands should consider tapping the USD3.2-trillion global halal market.
Some 28 Filipino companies from food, personal care, cosmetics, and pharmaceutical industries will join the Malaysia International Halal Showcase (MIHAS) 2018 next month.
“I must say that the Halal industry is an industry where we’re putting much focus on as far as the Philippines is concerned. We are very much lagging in this particular industry. It has a potential worldwide as well as in the Philippines. It’s not just focused on the products but also on the service sector like Halal-certified resorts and restaurants,” Lopez said.
He said the DTI is promoting Halal certification for Philippine products and services.