The country’s premier Freeport will host for the third consecutive time Ad Summit Pilipinas 2018, the biggest advertising and marketing convention in the country.
The agreement was signed on Tuesday by Subic Bay Metropolitan Authority (SBMA) chairman and CEO Wilma Eisma, Ad Summit Pilipinas 2018 chairman Norman Agatep, 4As Phils chairman Bong Pacia and 4As president Sue Ann Nolido in a simple ceremony held at Mansion Garden Hotel here.
Organized by the Association of Accredited Advertising Agencies of the Philippines (4A’s), Ad Summit Pilipinas, a biennial gathering of industry professionals, is scheduled from March 7 to 10 at the Subic Bay Exhibition and Convention Center.
“The event will boost Subic’s position as a destination for all of us,” Eisma said, adding that the summit will bring to Subic 4,000 to 5,000 participants as well as a positive impact on local economy.
She said although SBMA will provide the venue, utilize its security and tourism personnel during the event to help the 4As, the return of investment for Subic is making it the best destination for various MICE (meetings, incentives, conferences and events) activities.
“That is what we are targeting and this is very much in line with what we are trying to position Subic as the next cruise ship playground,” Eisma said, adding that the advertising community could help advertise the potential and beauty of Subic worldwide.
With the theme: “DIY Your ROI” (or Do-It-Yourself Your Return Of Investment), Ad Summit Pilipinas 2018 is said to challenge current mindsets on the way marketing campaigns are being evaluated and to explore new ways of determining brand success beyond ROI.
“What we hope to accomplish in Ad Summit Pilipinas 2018 is to open our eyes and minds to see the different ROIs that can helps us sharpen our measure of returns of our brands,” said event over-all chairperson Norman Agatep.
“The world has changed today, it is not only the opportunity of measuring money, there are lots of forms of return of investment to consider”, Agatep explained, adding that “if we look at a hammer, we only see a nail. But if we look closer, we will see ideas or innovations, or influence”. (PNA)