There is the challenge among media practitioners across Asia to spread the “voice of Asia.”
The message was the main theme of the 2018 Media Leaders Summit for Asia held in Sanya at south China’s Hainan Province this week. The gathering also brought to fore the realization that Asian media should hold high the theme of the times, carry forward the spirit of innovation, build consensus on cooperation, promote dialogue among civilizations, disseminate the voice of Asia, and actively encourage and shout for the rejuvenation of Asia. It also raised the importance of promoting the spirit of openness, innovation, and joint prosperity and development among Asian media leaders.
Amidst the trends of globalization and seamless communication, Asian media practitioners can be the agent for change in the region as message bearers of positive public opinion. The five key points that was presented in the summit which could well be the key to the emergence of the Asian media as a viable platform to promote the region to the world are the promotion of peace and development, fully invigorating innovations, reaching consensus of cooperation, promotion of civilization dialogue, and spreading the voice of Asia.
A paper entitled “Asian ascendancy: media in the age of globalization”, said that “media represents the modern era. It accepts and broadcasts the positive and negative events that are happening around us. It acts as a platform to reveal and address various issues from different perspectives. However, it also generates positive appearances and expressions, and reflects on the history ingrained in societies.”
In order to truly cut through the gut of society, the Asian media should continue developing the industry by incorporating true value using a critical outline:
First, upholding freedom of speech and expression.
Second, in the practice of the profession guiding principles and rules.
Third, capacity enlargement.
Fourth, high standards of professionalism and moral principles.
And fifth, content.
Whether or not this critical outline can be everyone’s bible in the practice of the media profession remains to be seen. Given the complexities of the media culture among Asian countries and the extent of the influence of politics and economics in the profession, the challenge for media practitioners to be up to the ideals of the profession is, to be realistic, a tall order.