THE Department of Trade and Industry (DTI) encourages exporters to rise above the global challenges and boost their performance by adding value to their products and services.
In the recently concluded National Exporter Congress, the Philippine exporting community learned more of what they can achieve in global economies despite a continued slow recovery. “Since the global financial crisis, trading worldwide has shifted to multi-country sourcing, domestic and international integration, and vying for preferential regimes,” said DTI Secretary Gregory Domingo said.
With the theme, “Rev Up to Double Up!,” this year’s celebration of the National Exporter’s Week not only focuses the contribution of the export industry to national income but also to identify and foster linkages between value-creating activities for competitive advantage.
The theme also highlights the implemented Philippine Export Development Plan (PEDP) 2011-2012. It is the document that lays down the broad strokes and strategies to realize the national export targets.
“The PEDP seeks to double up value of export from US $ 51.5 billion in 2010 to US$ 120 billion by 2016,” Domingo said.
The three-pronged strategic framework covers product, market and promotions. There are key several key export sectors that could spur substantial growth. These are IT/BPO and other services, electronics, agribusiness (fresh/processed/marine food products and coconut), minerals, shipbuilding, motor vehicle parts, garments/textile, home style, and wearable. “We also target a 5.8%-real GDP growth and additional 9.1 million job opportunities by 2016,” added Domingo.
The core product strategy is for the local export supply to move along the value chain which means for businesses to be more unique to be competitive in the global market. Exporters have to achieve strong creative input, reliable raw materials and effective branding. [PNA]
