National Children’s Book Day celebrated at all 35 SM malls

THE 35 SM Malls nationwide simultaneously celebrated the National Children’s Book Day last July 21 as part of the malls’ corporate social responsibility program through the SM Cares Children Committee.
“With more than 2.8 million customers going to our malls daily, and with more than 1.2 million of our customers being children, we have put it upon ourselves to make our malls not just child-friendly, but more importantly, we have created opportunities and avenues for a kid’s growth and learning.” said committee chairperson Royce Cabunag.
“SM is now beyond shopping, entertainment, and leisure.  It is now about taking affirmative action in our social responsibilities.  It is about taking initiatives, to be instrumental in caring for children, the best way we can,” he added.
Together with its partners from the Department of Education (DepEd), the National Book Development Board (NBDB), the Philippine Board on Books for Young People (PBBY), Vibal Publishing and  Boy Scouts of the Philippines, the children’s book day hopes to cultivate a love for reading and inspire kids into reading early to further improve their development.
At SM City Davao, the celebration was attended by Dr. Carmen Diamante of the Department of Education and Ms. Leoni Tinambakan of the Boys Scouts of the Philippines. The event, with support from academic institutions – Precious International School and Tumble Tots- Philippines, with the assistance of the Office of the Senior Citizens Affairs, also highlighted children’s books as tools in reinforcing their rich and colorful imagination, instill proper values, and encourage children to explore and learn about other cultures.