Diesel driving can now be redefined with improved performance as Pilipinas Shell launches Shell V-Power Diesel, their premium performance diesel fuel.
Shell V-Power Diesel has brought choice to millions of diesel drivers across the globe. First launched in Italy in 2002, Shell V-Power Diesel is now sold in approximately 8,000 forecourts in 24 countries, helping customers get improved performance for their diesel car.
Pilipinas Shell Fuels Brand Manager Rona Rodriguez-Baes said: “Shell V-Power Diesel, developed in Shell laboratories across the globe, demonstrates our leadership in fuels innovation. It’s part of our ongoing mission to help customers get the most from their fuel.”
The unveiling of Shell V-Power Diesel is timely, especially with the recent rise in popularity of diesel-powered cars in the country, driven mainly by improvements in engine and fuel performance.
“Shell has always been dedicated to providing products and services designed to meet customer needs. We found out that some drivers, in addition to looking for a fuel that maintains the engine in top condition, also wanted a more rewarding driving experience. Shell V-Power Diesel was developed to meet these customer needs,” says Shell General Manager for Retail Bong Fadullon.
Shell V-Power Diesel is developed to help deliver the full performance potential of diesel cars by keeping the engines in top shape. Over time, deposits can build up in diesel fuel injection systems, reducing combustion efficiency and engine power. To sustain great performance, it is critical that these extremely precise and sophisticated parts of the engine are kept in top condition. Shell V-Power Diesel, with its unique formulation, is designed to help remove and prevent the build-up of such deposits, helping your car’s engine deliver its full potential.
The technology behind Shell V-Power Diesel has been proven not only on the road but also on the racetrack. In June 2006, Shell and Audi Sport made motorsport history as Shell V-Power Diesel powered the Audi R10 TDI to victory in the world famous 24 Hours of Le Mans endurance race. Shell and Audi Sport clinched the victory again in 2007 and in 2008 becoming the only diesel-powered car to win the race three consecutive times.
