IT’S TIME!, the country’s first sustainable and multimedia financial literacy campaign launched by Sun Life Financial, has successfully educated thousands of Filipinos in whatever economic level they belong on how best to manage their finances. The advocacy has also tremendously increased the year-on-year growth of Sun Life’s in new policy-holders as a result.
This was admitted by Joub Miradora, Sun Life strategic marketing manager, during the press launch last Friday in Davao City of It’s Time! Awards, whose deadline of submission of entries is September 16. 2011.
Alfredo Sy, Durian branch manager, said that in Davao alone, two branches notched a combined 35 percent increase in new business in 2011, compared with the same period in 2010. Jean Sobiaco, manager of Mangrove branch also in Davao, comfirmed Sy’s statement.
Miradora said that unlike in the past when Sun Life was known only in the urban areas, lately even Filipinos in rural areas like in Bukidnon hinterland towns, the company has become a household name.
Miradora credited the company’s financial literacy advocacy endorsed by popular movie and television personalities like Piolo Pascual as mainly responsible for making their company brand popular.
In its new campaign, a handful of celebrities reveal real experiences of hos their lives have become brighter under the sun. Education advocate Piolo Pascual, retirement planning champions Anton and brother Armand del Rosario, mutual funds investor Bam Aquino and insurance beneficiary Pia Magalona are just a few out of a thousand more true stories of Sun Life’s happy clients, advocates, advisors and employees that could be found at sunlife.com.ph.
Themed “Experience Sun Life,” the company’s new TVC highlights the role played by the country’s first and longest standing life insurer in making Filipinos feel good about their lives and more confident about facing their lives and more confident about facing their tomorrow.
“the stories we feature are all real testimonials gathered from those who have actual experiences in dealing with Sun Life. What we found out is that people who deal with us have so many wonderful things to say about our company. With this campaign, we invite everyone to get to know us and experience Sun Life for themselves too,” says Riza Mantaring, Sun Life Philippines President and CEO.
Apart from some celebrity figures, other inspiring experiences get the spotlight too. For example, the community of Igorots who through their Sun Life plans were able to set up a small-scale business and fund their sibling’s and children’s studies. There are also clients whose families have chosen to entrust their lives with Sun Life for generations now, some for as long as 7 generations.
“We hope to re-introduce to Filipinos the warmth and energy of Sun Life which has been serving the country for 116 years now,” shares Mylene Daez-Lopa, Sun Life Chief Marketing Officer. “Sometimes people ask around a product or a company before deciding to deal with that company. Through our campaign, w are showcasing thousands of voices speaking on our behalf to convey to the public that we are truly a company they can trust,” Lopa concluded.
By showcasing inspiring testimonials of real, happy Sun Lifers, the company aims to make Sun Life a partner of choice when others decide to take that journey towards financial security.
Sun Life Philippines is a member of the Sun Life Financial group of companies, an international leader in protection and wealth management with key operations in Canada, US, Hong Kong, Japan, Indonesia, India, China, Bermuda and the Philippines. As of March 31, 2011, the Sun Life Financial group of companies had total assets under management of CDN $469 billion.
