Amidst the growing threat of counterfeit goods in the country, HP Philippines and Bangko Sentral ng Pilipinas (BSP), the nation’s monetary authority, join hands to launch a phenomenal advocacy against the production and proliferation of fakes and counterfeits. Dubbed as NO to Fakes. KNOW the Original!, the campaign seeks to raise public awareness and commitment to stop the proliferation of counterfeits, including frequently counterfeited items such as banknotes (Peso bills), Original HP ink and toner cartridges.
“Both HP and BSP are targets of counterfeiters. We are very happy to take this first step to make people aware and to educate them on what’s real and not. We look forward to more partners to join this advocacy campaign,” said Armando Pascual, Country General Manager, Imaging and Printing Group, HP Philippines.
The Philippines hopes for the removal of the country from the United States’ blacklist of countries tolerating intellectual piracy and counterfeits. In the past weeks, several government agencies have seized and destroyed counterfeit goods – from designer products to electronics. The Bangko Sentral ng Pilipinas continues to protect the Filipinos from counterfeiters by working closely with police authorities while HP collaborated with the National Bureau of Investigation, which seized about 22,000 fake ink and toner cartridges worth P12 million in this year alone.
To combat the proliferation of fake peso bills, the BSP has introduced several new security features in its new generation Philippine banknotes.
HP has also launched a new Mobile Authentication tool to help customers identify counterfeit cartridges more easily and conveniently. The HP mobile Authentication tool features a QR code on both HP original ink and toner cartridge security labels. Customers can simply scan the QR code on the security label to immediately confirm authenticity, or validate the label by entering the cartridge serial number at the HP mobile authentication website.
As part of its global anti-counterfeiting program, HP takes a proactive approach to alerting and educating consumers on how to identify counterfeit printing supplies. HP also incorporates state-of-the art technology in the products and cartridge packaging to help consumers identify fraudulent supplies. Customers can learn more about how to avoid purchasing counterfeit cartridges at www.hp.com/apac/nofakes.
With these measures in place, HP customers can experience the quality and reliability of original HP ink cartridges, including twice as many pages than refilled cartridges, and reliability all the time in contrast with 42% of refilled cartridges tested that were dead-on-arrival or failed prematurely.
Strengthening these initiatives, the NO to Fakes. KNOW the Original! Campaign seeks to educate individuals and businesses on the economic risks of counterfeit goods, including billions of pesos in annual losses.
