ABREEZA Mall in the 10-hectare mixed-used project of Ayala Land Inc and Anflo Management and Investments Corporation is host to five more high-end stores which opened during the last two months of the year which is about to end.
The stores, all belonging to Primer Group of Companies, distributor of more than foreign brands in various capital cities of the country are Columbia, Bauhaus, Quicksilver, Ellesse and Tretorn.
Primer Group spent about $920,386 or P40 million ( computed at P43.46 to a dollar) in opening these stores.
Jacky E. Quintos, Primer Group chief operating officer, said the company has confidence in the city being a mature market for foreign brands.
When the mall opened in May, Primer Group also opened 14 stores and kiosks, including outlets for the Travel Club, Bratpack and Res|Toe|Run, a brand of shoes.
Columbia is a 70-year old name in sports wear; Bauhaus is a clothing brand based in Melbourne, Australia; Quicksilver, is an American company known for its products for surfing and other sports wear;
Ellesse is an Italian sports wear company; and, Tretorn is a Sweden brand for shoes and other apparel.
During the opening of its stores and kiosks, the company projected a 45% increase in its Mindanao revenues as it also has stores in SM City Davao, Limketkai in Cagayan de Oro, and Robinsons Mall and KCCC Mall in General Santos City.
Quintos described the revenues from its Mindanao-based stores as “substantial.”
He said these stores have lured high-end shoppers that have been looking for brands that will fit their lifestyle. In one instance, a moneyed family based in Central Mindanao tried but failed to persuade
one store to close down for one day so its members could shop.
