Tanduay recently turned the lights on for its Christmas trees at the New Government Center of Bacolod and the Limketkai Center in Cagayan de Oro. The 29-foot trees are made out of 92 Tanduay barrels filled with colorful holiday decor.
The 165-year-old Filipino brand ends 2019 on a high note with several milestones.
This November, Tanduay became the only brand in the Alcoholic Spirits – Rum Category from the Philippines to receive the national-tier Brand of the Year Award for the fifth straight year from the World Branding Awards.
Earlier in the year, Tanduay was also declared the World’s Number One Rum by Drinks International. This is the second straight year that it has received this distinction.
In August, Tanduay held the first Rum Festival in the country in Bacolod City to pay homage to the sugarcane—the source of its world-class products.
The year 2019 also saw the expansion of Tanduay into more international markets as it partnered with leading distributors to bring its products to Singapore and the US territory of Guam.