They party hard, but they grind hard. Make no mistake about it, Millennials and Gen Z are the new gatekeepers of fitness.
But with the holidays winding up and the New Year binge as the last final hill, it’s time for these bunch to look out for the start of 2020 with a fitness vision.
Davao City’s new fitness mecca, Arcadia Fitness Gym could be what exactly is everyone’s starting gate.
Fitness gurus say 2020 will be the year when Millennials and Gen Z truly take their place at the top of the fitness food chain.
According to the 2019 Les Mills Global Consumer Fitness Survey, “far from being the next cab off the rank for clubs, Millennials and Gen Z are already the overwhelming majority, representing 80% of the total fitness market. The pollster revealed the generational shift in the fitness market is happening far faster than most people realise.
They can collectively be called Generation Active. They are the bunch who have a completely different take on exercise to those which have gone before them. They prefer to sweat pints rather than drink them and see exercise as a social experience rather than a punishment.
Arcadia Fitness Gym keeps up with Generation Active’s needs. It is unique in the sense that it is not just a place for fitness and healthy lifestyle, it is also a place for socializing. Whether it be one-on-one coaching or group classes, Arcadia provides experiences that match Generation Active’s hunger for high-quality group workouts and keep them coming back.
Arcadia’s social media page for one, provides for social interactions. Today’s human touchpoints, particularly among younger generations, is social media-based and social interactions like group chats are beginning to take on greater significance. With its growing fitness community, Arcadia Fitness Gym has become the social glue of members by giving them the chance to interact and socialise while working out in groups.
It is when you work out in groups and imbibe the feeling of being a member of a team that gives fitness the satisfaction and enjoyment–ingredients that make one live on with the lifestyle and pursue the fitness vision.
If you’re still in the market for a gym membership, consider this. Arcadia Fitness Gym offers membership discounts via its “Gifts of Membership” during the holiday season. Monthly membership is slashed down to P2,400 from P3,000, Quarterly for P6,700 from P7,650 and Annual for P24,000 from P27,540. This promo runs until January 10 so everyone can take advantage of this by ringing (0917) 146 4304 or (0923) 104 2585.