Good market for digital theater in Davao noted

Davao City has a good market for movie theaters with top-of-the-line facilities as can be observed with the first 3D cinema in the city run by SM Davao.
SM cinema manager Ed Bayani said the 3D movie has been doing good since it was first shown to Dabawenyos last March 19. The regular run cinemas are doing well also, he said.
He said Dabawenyos want to see good quality films in theaters.
Meanwhile, Bayani said the first 3D movie shown here received a good response from moviegoers, adding that Davao came in next to North Edsa in terms of sales for the first movie “How To Train A Dragon”.  Next to be shown is “Clash of the Titans”.
SM Cinema Davao came in fourth among SM cinemas with top sales of the first 3D movie together with SM Megamall, Mall of Asia, SM North Edsa, SM Cebu, SM Marikina, SM Baguio, SM Bacolod and SM Iloilo. SM Cinema continues to bring in sophisticated facilities for the enjoyment Dabawenyo moviegoers.
SM Cinema introduced advancement in entertainment technology to the Philippines by opening the first digital cinema in the country – The SM Digital Theater.
The digital theater is a set of equipment consisting of a digital projector, sound system, server, storage, delivery mechanism and security purposes as defined by Digital Cinema Initiatives (DCI), an organization established in March 2002 as a joint venture of the biggest names in the movie industry like Disney, Fox, Paramount, Sony Pictures Entertainment, Universal and Warner Bros. Studios to establish and document voluntary specifications for digital theaters to ensure a uniform and high level of technical performance, reliability and quality control.
Bayani said a digitally produced or digitally converted movie can be distributed to theaters via satellite, physical media, or fiber optic networks.  The digitized movie is stored by a computer/server which serves it to a digital projector for each screening of the movie.
He said with this top of the line facility there is no more color fading, jump and weave, scratching and dirt accumulation which are common problems that plague films.
Moviegoers can see a movie in its original pristine condition, exactly the way the director intended it, while the Dolby digital sound system creates the unsurpassed total movie experience for Dabawenyos, Bayani added.
He said there will always be new things in SM Davao Cinemas, from their physical appearance to other facilities that are now being planned.