The Twitter account of the Philippines’ largest national flag carrier, Cebu Pacific (PSE:CEB) is the 2nd most tweeted airline in the world according to the latest monthly study from the Eezeer Data Lab, a Twitter analytic products company.
In partnership with social networking site SimpliFlying, the Airlines Monthly Twitter Report for August 2011 provides data that serves as a marketing reference in social media for the travel industry.
Eezeer said @cebupacificair received almost 12,000 public tweets for the month of August, ranking 2nd in the Airline Listening Champion category. Approximately 186 airlines tweet, but only 81 of them are actively tweeting.
Based on their report, Delta received more than 27,000 public tweets, while CEB received close to 12,000 tweets. JetBlue rounded up the third place with almost 9,000 public tweets.
CEB was also singled out in the report with a 106.7 global satisfaction rate. A score of 100 indicates average consumer satisfaction.
“Cebu Pacific remains innovative in using social networking sites to share our culture as an airline to our fans and followers, and boost travel with our trademark low fares,” said CEB VP for Marketing and Distribution Candice Iyog.
“We owe this increase in public tweets to @cebupacificair to our Twitter promos and games. We currently have a Where in the World is Ceb promo that is linked to a CEB Facebook app. There, we give fans the chance to win four tickets to any CEB destination they want,” she added.
Because of this, CEB holds a seat sale as low as P1 from September 23 to 25, 2011 or until seats last.
For travel from November 1, 2011 to January 31, 2012, passengers can buy P1 seats from Manila to Laoag; from Cebu to Bacolod, Clark, Dumaguete, Iloilo; from Zamboanga to Tawi-Tawi; and, from Cagayan de Oro to Iloilo or Davao.
It also highlights local destinations such as Bacolod, Iloilo, Tacloban, Cebu, Puerto Princesa, Tagbilaran from Manila, and Davao from Cebu with seat sale fares as low as P388, for travel from November 1, 2011 to March 31, 2012.
P688 seats are also available for flights from Manila to Davao, General Santos, Dipolog, Zamboanga and Cagayan de Oro.
Meanwhile, popular international destinations are up for grabs, for travel from December 1, 2011 to February 29, 2012.
Passengers can buy P488 seats from Clark to Hong Kong, Macau and Singapore, and P888 seats from Clark to Bangkok, and from Cebu to Hong Kong, Singapore, Incheon and Busan.
For bookings and inquiries, guests can go to www.cebupacificair.com or http://funtours.cebupacificair.com (for Fun Tours packages), or call the reservation hotlines (02) 7020-888 or (032) 230-8888. The latest seat sales and promos can also be found on CEB’s official Twitter and Facebook pages.
CEB currently operates 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3.5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2021, Cebu Pacific will take delivery of 23 Airbus A320 and 30 Airbus A321neo aircraft orders, and 2 Airbus A320 aircraft on operating lease agreements. [PR]
