Smart Communications’ GameX, the country’s first and only web portal that allows gamers to purchase ePins using their mobile load, has been shortlisted at the 4th Smart Awards Asia for Best Mobile Payments Implementation.
Smart Awards Asia is an annual recognition program for companies in the region that have set the bar high in terms of innovation. Winners will be announced on April 22 in a ceremony at Suntec Singapore International Convention & Exhibition Centre.
GameX is competing with projects from the likes of Maybank, EasyTaxi, and Standard Chartered Bank for the award. Last year, the Best Mobile Payments Implementation distinction was won by Smart subsidiary Smart e-Money, Inc. for its mobile cash transfer program which was used to pay beneficiaries of the United Nations Development Programme’s (UNDP) cash-for-work initiative for Yolanda survivors.
“With its innovative platform, GameX truly changed the game and blazed a trail in addressing the needs of our local gaming population, which happens to be one of the most engaged and most passionate in the world,” said Mellissa Limcaoco, head of Smart’s Innovation and Product Development Group.
“In the process, we have not only carved out a new revenue stream, but also introduced a way for game publishers to significantly expand their user base, contributing to the growth of the industry,” she added.
Launched last year, GameX has revolutionized PC online gaming by making it easy for gamers, numbering about 10 million in the Philippines, to buy game ePins that will allow them to level up their game (either by purchasing characters, weapons, or extra lives). Some of the popular game titles in the country are DotA2, League of Legends, and Crossfire.
Before GameX, players had to buy prepaid ePin cards at retail outlets or through online credit card transactions. But with the portal, they can now buy game ePins whenever they want and wherever they are, using their mobile phone and even without a credit card. The cost of the game ePins will simply be charged against their Smart, Talk ‘N Text, or Sun Cellular prepaid load or on top of their postpaid bill.
Buying game ePins via GameX is easy. Gamers just go to www.gamex.ph/epins and select the preferred game ePin and denomination. They then enter their mobile number and send a verification code via SMS to validate the purchase. The system will then send the game ePins to their phone via SMS and charge their mobile phone accordingly.
Since its rollout, GameX has been good news not only to individual Filipino gamers but also to game publishers, which now have an effective platform to reach even more gaming communities around the country.
“Garena’s partnership with GameX has been a big win for both sides – with Garena being able to tap on GameX’s nationwide network on Smart, Sun, and TNT, while GameX getting access to Garena’s large and fast-growing gamer community,” said Jan Fredric Chiong, general manager of Garena Philippines, which is among the industry’s biggest game publishers, and is behind popular hit games like League of Legends, Heroes of Newerth, and Point Blank.
Apart from providing Filipinos a convenient way to purchase ePins, GameX has also made a mark in championing eSports by supporting tournaments – from small café-based games, national tourneys, and even international competitions – bringing attention to the fact that Filipino gamers are at par with the best players around the world.
GameX has also been actively engaging gamers all over the country with its exciting promos and contests, as well as through its ‘Game for Good’ campaign that encourages them s to sport a responsible and disciplined mindset when it comes to gaming.
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