Basics came to town in a big way last October 7 as Gap finally unveiled its latest home in Abreeza Mall with a bold, enthusiastic holler of “Hello Davao!” This says that the iconic brand, perhaps the most recognizable when classic American style comes to mind, was eager to get acquainted with the local market.
To show that it was truly reaching out, the brand sought the stylish personas of a slew of young moms and their kids to help Davaoeños picture out what Gap is really all about at present.
Most are familiar with the clean-cut comfort associated with Gap but not many hone in on the style element that is really giving the brand its edge in basics nowadays. Internationally, this is a brand that regularly joins forces with winners of the Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund to create limited edition capsule collections. Established designers such as Pierre Hardy, Diane von Furstenberg and Stella McCartney have all been collaborators. Even in their regular collections and more evident than ever in their 2011 fall campaign, the cuts they observe – from the popular skinny to more experimental silhouettes for denim – demonstrate Gap’s mantra to elevate casual dressing and make it more flexible.
Take the ladies at the recent launch who were tasked to tout Gap’s latest styles, for example. These women and young mothers were dressed in select pieces from Gap’s wide choice of basic separates. The result, as captured in informal shots of them and their children, was nothing short of casual perfection. Donning the hero Skinny and Slim fits and awash in more traditional dark blues to more colorful tones of denim with key tops, the ladies namely Stephanie Ong, Kristine Gaisano, Bianca Uy, Marjorie Ducase and Vanessa Ong all owned their looks with obvious comfort. Dressed up or down with towering heels or boy-chic brogues, they all showed who was wearing the pants in each stylish tandem. The kids were not be outdone by their moms and were equal standouts in preppy plaids and punchy prints. It was interesting to learn that they even picked out their own clothes. Their choices did not disappoint and successfully showcased the best of Gap Kids and babyGap. It was practical wear at its best, all in the nostalgic and whimsical hues of their current Portobello collection for the young-uns.
As their fashionable denims take center stage, it is obvious that Gap is using their bottoms as a cornerstone for solidifying their classic yet modernized image. Their denim feels and fits like premium jeans but are priced more affordably. The story they aim to tell with their clothes is made manifest with every executed stitch. For the lack of a better term, it projects something deceptively simple but one that runs deep as far as their history for perfecting cut and detail is concerned. And with a grand arrival likes theirs, it is just a matter of time before the fact that they are basically better catches on. A show of pairs, anyone?
Gap Abreeza is located at the ground floor of Abreeza Mall. For a limited time, Gap Abreeza offers an exclusive collectible ‘hello Davao’ tote with every minimum single receipt purchase of P5,000. Gap is exclusively distributed in the Philippines by Casual Clothing Specialists, Inc., a subsidiary of Store Specialists, Inc.
To show that it was truly reaching out, the brand sought the stylish personas of a slew of young moms and their kids to help Davaoeños picture out what Gap is really all about at present.
Most are familiar with the clean-cut comfort associated with Gap but not many hone in on the style element that is really giving the brand its edge in basics nowadays. Internationally, this is a brand that regularly joins forces with winners of the Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund to create limited edition capsule collections. Established designers such as Pierre Hardy, Diane von Furstenberg and Stella McCartney have all been collaborators. Even in their regular collections and more evident than ever in their 2011 fall campaign, the cuts they observe – from the popular skinny to more experimental silhouettes for denim – demonstrate Gap’s mantra to elevate casual dressing and make it more flexible.
Take the ladies at the recent launch who were tasked to tout Gap’s latest styles, for example. These women and young mothers were dressed in select pieces from Gap’s wide choice of basic separates. The result, as captured in informal shots of them and their children, was nothing short of casual perfection. Donning the hero Skinny and Slim fits and awash in more traditional dark blues to more colorful tones of denim with key tops, the ladies namely Stephanie Ong, Kristine Gaisano, Bianca Uy, Marjorie Ducase and Vanessa Ong all owned their looks with obvious comfort. Dressed up or down with towering heels or boy-chic brogues, they all showed who was wearing the pants in each stylish tandem. The kids were not be outdone by their moms and were equal standouts in preppy plaids and punchy prints. It was interesting to learn that they even picked out their own clothes. Their choices did not disappoint and successfully showcased the best of Gap Kids and babyGap. It was practical wear at its best, all in the nostalgic and whimsical hues of their current Portobello collection for the young-uns.
As their fashionable denims take center stage, it is obvious that Gap is using their bottoms as a cornerstone for solidifying their classic yet modernized image. Their denim feels and fits like premium jeans but are priced more affordably. The story they aim to tell with their clothes is made manifest with every executed stitch. For the lack of a better term, it projects something deceptively simple but one that runs deep as far as their history for perfecting cut and detail is concerned. And with a grand arrival likes theirs, it is just a matter of time before the fact that they are basically better catches on. A show of pairs, anyone?
Gap Abreeza is located at the ground floor of Abreeza Mall. For a limited time, Gap Abreeza offers an exclusive collectible ‘hello Davao’ tote with every minimum single receipt purchase of P5,000. Gap is exclusively distributed in the Philippines by Casual Clothing Specialists, Inc., a subsidiary of Store Specialists, Inc.
