Native wins 2011 Red Dot award for product design

Native’s Fitzsimmons boot clearly convinced the judges in the red dot design award, one of the most renowned international product competitions. With such a highly respected panel of experts, the Fitzsimmons has now been awarded the “red dot” seal of quality for high design. More than 1,000 guests from the world of design, industry, society and media will celebrate the winners of the red dot design award on 4 July 2011, which traditionally takes place in Essen’s opera house, Aalto Theater, in Germany. The Fitzsimmons will then be on display during a four-week special exhibition in the red dot design museum.
When Native began developing the Fitzsimmons boot, the focus was to evolve construction methods and material from the time-honored hiking boot profile. Applying the knowledge gained during the initial design process of the EVA slip-ons, Native added new structural elements to the Fitzsimmons. The EVA shell is now fused into a two-piece sandwich process that allows for a soft, resilient upper, as well as an enhanced density sole for durability. Also, the custom, perforated neoprene sock – inspired by a design typically seen in snowboard boots – allows for additional comfort and warmth. The final detail is a hand-brushed upper, for a clean, suede like texture.
Along with the other prize-winning product designs,the Fitzsimmons will be on display to experience first handfrom 5 July to 1 August 2011 in the exhibition “Design on stage – winners red dot award: product design 2011.” The red dot design museum is located at the world heritage site of the Zeche Zollverein Coal Mine Industrial Complex in Essen. With in excess of 1,500 products spread over an area of more than 4,000 m2, the red dot design museum houses the largest permanent exhibition of contemporary design worldwide.
Native is available in Davao at Shoe Salon, Bratpack and Res|Toe|Run stores..