Dabawenyos love to dress up wether it be enjoying the great outdoors, shopping at the mall, or enjoying a night our with friends. Given that the activities of people living in Davao are as diverse as it can get, Primer Group’s Style Magnified fashion show highlighted the colorful fashions and the lifestyles that they cater to.Held at the Abreeza Mall activity center Style Magnified showcased the many international brands that Primer carries namely Ellese, Bratpack, The Travel Club, Res/Toe/Run, Bauhaus, Tretorn, DC, Sanuk, Quicksilver, and Columbia. With each brand upping the ante when it comes to fashion, style and function for each kind of lifestyle.
Wether it be chilling by the white sands of Samal, to scaling the boondocks of Mt. Apo, or skating along Davao’s urban jungle, to wining and dining with friends, there is always something for every king of fashionista.
Follow me on twitter @kennethkingong for more urban finds and random thoughts.





