FitFlops and the ‘Men Who Rule’

When FitFlop launched their iconic flip flops a couple of years back, women rejoiced and sang praises
to FitFlop’s leg toning effect thanks to their original microwobbleboard technology. Men on the other-hand were left by the sidelines with just two models, you can choose from either black, or brown. Not good.
 Fast forward to October 11at one of Taguig’s most happening hot-spots, the Skye Lounge. FitFlop and Rogue Magazine hosted a cocktail party and an awards function honoring five young men from various fields who embody the FitFlop philosophy: Wear the shoes. Rule the world. The event also served as the launch party for FitFlop men’s Autumn/Winter 2012 collection. Finally, men have more FitFlop choices to choose from.
 Staying true to their London roots, FitFlop has anchored their newly-launched Autumn/Winter 2012 Collection to the city’s architecture while still employing their biomechanically optimized triple-density midsole technology. The collection inspired by the rise of mixed-living engineering, by the multitude of urban regeneration projects in and around London and the city’s fundamental daily lifestyle fusion of force and support.
 Of course you can expect every FitFlop sandal, sneaker, slide, and boot is engineered with their trademark microwobbleboard technology that makes walking in them a feel good experience every time.
 FitFlop honored Ivan Man Dy with the Heritage and Culture Award. As one of the pioneers of Old Manila Walks, Ivan is not only a tour guide but more of an ambassador whose work has continually promoted Manila and its rich culture. FitFlop’s Microwobbleboard technology keeps Ivan’s feet comfortable throughout his long treks across the city.
 For Culinary Arts, it was two-time MBKRS Best Chef nominee, Chef Sau del Rosario who bagged the award. Even after training and opening a number of restaurants abroad, Chef Sau still chose to come home and promote Filipino food. As a chef, he spends most of his working hours standing up so FitFlop’s foot pressure diffusing midsole really comes in handy for him.
 Rafa Alunan, digital advertising specialist and hands –on dad gets the award for Business. Rafa hops from his business, to his endorsements deals and then to fatherhood without missing a beat. The FitFlop Men’s Core Contemporary embodies this kind of dedication as it allows for both work and play. It is truly perfect for Rafa’s lifestyle as he juggles his professional and home life.
 A career as a practicing dentist who models on the side seems a bit farfetched, but this is exactly what Health and Wellness awardee, Dr. Gail Bitancor is. Aside from running La Clinica Dental with a group of colleagues in Cebu City, he has also appeared in a number of national print ads and campaigns. His dedication to other people’s oral health as well as his own physical wellness makes FitFlop’s smart, multi-tasking, multi-occasion footwear a good match for him.
 Quintin Pastrana can now add FitFlop awardee for Advocacy in his portfolio. He is a renewable energy executive who also builds libraries around the country through his NGO, and promote sustainable waterways and international rowing as President of the Manila Boat Club. With this much in his plate, he maximizes the use of FitFlop’s world-class ergonomic technology and engineering, made to support and cushion the wearer, who in turn gets more accomplished each day.
 These five enterprising young men are definitely wearing the right shoes in their bid to rule the world.
 After the awards ceremony, popular Pinoy soul band Sinosikat? entertained guests by belting out some of their hits. As a special touch and in keeping with the event’s theme, they chose “Everybody Wants to Rule the World” as their first song.
 The night was also peppered with a lot of freebies as guests who RSVPed with their shoe sizes were given brand new pairs shoes from FitFlop’s Autumn/Winter 2012 collection. One lucky guest walked away with a luggage from Victorinox after correctly guessing the number of shoes inside a big glass tank. Finally, the night closed off with an assortment of gadgets and shoes that were raffled off that night.
 The FitFlop Autumn/Winter 2012 Collection is now available at Chimes Specialty Store, ResToeRun Abreeza, and Bratpack SM City Davao.