MX3 Blooms in the Panagbenga Festival

Baguio was in full bloom as it celebrated the annual Panagbenga Festival. The Kankanaey term “Panagbenga” literally means a season of “full bloom.” Undoubtedly the city’s biggest festival, it is a blend of cultural influences from other South East Asian countries. Baguio City holds the Panagbenga to celebrate the abundance of the flowers in the city.
 Historically the Panagbenga Festival holds a significant role for those who were affected by the earthquake in the 1990’s. One of the reasons for the conception of this festival is to ease the distress of the people in the city as a result of the calamity. Its celebration in February allows for good weather and provides another reason for the people to go to Baguio after the Christmas season and before the summer.
 What makes Panagbenga unique is its distinct use of spectacular floats decked with flowers of various kinds. The bursts of colors come alive during the main parade as the streets become covered with a multitude of flowers. Indeed, we are blessed to enjoy such natural wonders.
 The core events included, the Parade of Floats, Street Dancing, Band Competition, Session Road in Bloom and Market Ecounter. Some tourists were even able to join significant dances by in the opening ceremonies. Every year those who go to Baguio are rewarded with the display of the strength of community spirit and cultural heritage.
 DMI – MX3 hiked all the way up to the City of Pines to join the activities and to witness the spectacular display of the Panagbenga.
 The first salvo of the team was at SM City Baguio last February 26 where MX3 teamed up with Kapuso stars Bianca Umali, Miguel San Felix. The outdoor area was brimming with people who were to see the stars who enthusiastically danced and sang for them. Fun games were also sponsored by MX3. Fifteen contestants were chosen to play MX3 Hooray. This game has gained popularity in the events that the team has been joining in the past and is actively participated in as in allows participants to showcase their quickness and agility. Winners were given gift packs from MX3 to continuously aid them to the path of health in a natural way.
 After which MX3 then headed to Burnham Park on February 27 to be with the cast of “Ang Probinsyano”. Coco Martin led the artists together with Maja Salvador. The main protagonists of “Passion de Amor” Jake Cuenca, EJ Falcon and Joseph Marco added heat that melted the hearts of the audiences despite the cold temperature in Baguio. As expected they were a huge crowd drawer. The area was packed to smallest corners; all were eager and excited to see what their favorite artists have in store for them. The energy can be heard, felt and palpated at the venue. Just like in other festivities, there were also games played. This time “Sakit Mo I-Arte Ko” took the stage as contestants showed their best efforts to portray various health conditions. The winners were determined by the loudest cheers from the crowd. Wide smiles were seen as the contestants received their prizes on stage. It was truly a wonderful time for DMI – MX3 to connect with the crowd.
 Events like Panagbenga are channels in which MX3 can establish meaningful connections to its users. It is always a joy to share the goodness of nature and how it can help us in our daily lives. Afterall, MX3 is all about harnessing natural components like Xanthone which can be found in the pericarp of the Mangosteen fruit. This contains powerful anti-oxidants that can help boost the immune system as well as anti inflammatory components.
 DMI- MX3 always brings forward the significance of nourishing our bodies and allow us to be equipped to perform our daily activities.