To say they we, Filipinos, love to shop is truly an understatement. Even on special days, we consider malls to be epitome of happiness — from morning until night. And SM Supermalls had made malling and shopping for us Filipinos more fun 365 days.
“Malls in the Philippines have a different kind of magic as they bring friends and families together. With that, SM continues to serve as venue for meaningful experiences in shopping, dining, leisure and entertainment. Our campaign ups the fun, food and festivities in all our malls. We are excited for more fun malling experiences to unfold in the coming months,” SM Lanang Premier mall manager Lester Tantoco said during the launching of Malling is More Fun in the Philippines campaign last Friday, 25 May 2019, at the SM Lanang Premier.
Launching last 17 May at the SM Megamall Fashion Hall (Mandaluyong City), Malling is More Fun in the Philippines aims to encourage patrons, locals and visitors to explore the many shopping malls we have in the country.
Malling Is More Fun In The Philippines is SM Supermalls’ partnership campaign with the Department of Tourism (DOT).
DOT Asec. Roberto Alabado III further emphasized our love for the malls and shopping “Shopping is also a tourism product”, he said. “SM’s 72 malls around the country have become destinations,” he added.
Aside from DOT Asec. Alabado, also present during the event were DOT Region XI Director Tanya Rabat-Tan, Chef Myrna Dizon Segismundo, officers and members of the Davao Tourism Association, VISIT DAVAO Summer Festival executive committee, SM officers and staff, friends from the media and the community.
“We are happy with SM Supermalls support in our campaign in spreading fun and excitement across different experiences in their malls. Today, we are proud to showcase the culinary heritage of Mindanao that highlights our culture, tradition, uniqueness and ancestry”, said DOT Xl regional director Tanya Rabat-Tan.
The event kicked off with the Flavors of Mindanao — a delicious week-long exhibit of sumptuous gastronomic regional cuisines featuring delectable samplers from Top One, Blue Post Group, Fat Cow and Asian Cow, Park Inn by Radisson Davao, Marco Polo Davao, Malagos Farmhouse, Kultura and SM Supermarket.
Top One showcased the versatility of durian with their mini durian curd tart and the intriguing balut shanghai that had everyone yearning for a bite.
Over at the Blue Post Group area, they rolled out their newest menu addition — Kluang Seafood Medley that highlighted a spicy Asian sauce. Their smoked fish croquetas was also divine.
The most delish cow in the city — Fat Cow and Asian Cow — rolled out a mean version of Adlai Champorado with candied dilis and the refreshing Pomelo and Arugula with latik. Malagos Farm House provided a most fascinatingly indulging selection of cheese that had everyone smiling.
Park Inn by Radisson Davao whipped up some cream puff with native durian and white chocolate mousse filling and the yummy durian curry empanada while Marco Polo Davao has plates of beef landang and Kagikit to the delight of everyone.
The week-long activity also featured a Chefs Showdown and a Regional Food Fair.
