Davao City is known for the king of fruits–durian–which, admittedly, is not the best-smelling scent in a fruit anyway. But you can always pinch your nose and forget about the smell of durian.
Let’s talk about scents in the real scent of the word. Now what happens if a scent so fragrant as French parfums is concocted in Davao City?
Believe it or not, Davao has come up with a scent of its own.
Before we drop the bomb. Let’s talk about scents. Hands down, the best scents in the world are of French origin. It’s a no-brainer, afterall the perfume capital of the world (la capitale mondiale des parfums) is a town in France called Grasse. Grasse has had a prospering perfume industry since the end of the 18th century. Grasse is the centre of the French perfume industry. Yes, Grasse, a commune in the Alpes-Maritimes department (of which it is a sub-prefecture), on the French Riviera. The town is considered the world’s capital of perfume. According to Wiki, it obtained two flowers in the Concours des villes et villages fleuris contest and was made “Ville d’Art et d’Histoire” (town of art and history).
Now what happens if Grasse’s perfume ingredients are brought down to Davao to create a scent that’s born and raised in this southern metropolis?
Make way for Louis Mireille (pronounced lou-ee-meer-yay).
On Saturday, October 19, this lifestyle fragrance line was officially launched and opened for purchase at Seda Abreeza Hotel.
The homegrown brand founded by up and coming millennial female entrepreneur, Louise Tan. LM Parfums started off as another business opportunity for the founding group that became their outlet for creativity and platform for self-acceptance.
Louis derived from the German word “Louise” which means “famous warrior” while Mireille is a French word for “to admire”. The ingredients for Louis Mireille’s fragrances were carefully picked from Grasse.
Louis Mireille presented its first 8 scents that was crafted for this fragrance line that has a specific persona in mind. Just like Christian Dior where you would easily recognize the specific scent. One can identify with a particular scent for a more personalized feel.
Louise Mireille celebrates individuality, beauty, creativity and empowerment. Thus, the 8 signature scents they made are personalized to one’s taste and identity. The first four; Florence, Golden Sunrise, Chrysalis and Kallie for the ladies will surely captivate their hearts with its specific scents, same goes to other four for the gentlemen; Into the Woods, Versailles, Limitless and Invincible.
Florence oozes with elegance and sensuality, perfect for the women who wants to make a very good first impression on their first date; Golden Sunrise are for those who loves to smell bubbly yet a bit flirty outdoors; Chrysalis is the ideal daily wear for sweet and simple college girls while Kallie will match your active lifestyle with its fresh and energetic vibe.
Into the Woods would be the gentlemen’s lady attention grabber outdoors; Versailles on the other hand are for sophisticated men who enjoys finer things in life; Limitless overpowers an energetic scent for sporty men and the Invincible is for the laid-back boy next door who wants to impress the ladies without looking.
The scents of Louis Mireille definitely capture the different persona of both men and women that will make them “embrace all that is you”.
Purchase your Louis Mireille scent online in their official Facebook page: Louis Mireille and enjoy an introductory 10% discount until October 31, 2019.
Louis Mireille Parfums is also available in Lazada and Shopee.