JOHNSON’S® and Mercury Drug Foundation aim to protect 3,500 newborns in Quezon City

Now in its third year, JOHNSON’S® and Mercury Drug Foundation, Inc. continue its partnership to provide gentle protection to babies in need.

Manila, Philippines – Nearly 2 million babies are expected to be born in 2021 with over 200,000 unplanned births, according to the Commission on Population and Development (POPCOM). As the world continues to fight against the pandemic, however, it is no surprise that today’s pregnant women are frantic and anxious in an otherwise joyous and exciting journey.

Understanding the evolving realities of parents and the need to protect newborns, JOHNSON’S®, a global leader in healthcare, continues to partner with Mercury Drug Foundation, Inc. (MDFI)
to provide gentle protection to babies in need. Now in its third year, the partnership aims to raise 3,500 newborn kits for mothers and babies in Quezon City.

“In today’s world of uncertainty, fear, and confusion, our commitment to being parents’ trusted partner and ensuring the gentle protection of babies and kids has never been stronger. We are thrilled to continue our meaningful partnership with MDFI in line with our pursuit of a gentler, better world where every baby thrives,” said JOHNSON’S® Marketing Director, Justine Anne Gaurino-Aruta.

This year, JOHNSON’S® and MDFI have chosen the Quezon City Government as the partnership’s beneficiary. With almost 3 million in population, Quezon City is the most populous city in Metro Manila and the largest city in the country to be hit by the pandemic.

3,500 newborn kits containing JOHNSON’S® CottonTouch Wash 200 mL, CottonTouch Lotion 200 mL, Messy Times Wipes 20’s, and JOHNSON’S® Baby Powder 50 g will be turned over to 12 hospitals and lying-in centers in Quezon City. Recommended by pediatricians and dermatologists, JOHNSON’S® Wash and Lotion provide 100% Gentle Skin Protection against dryness, redness, irritation, germs, and pollution, helping ensure the health and protection of babies’ first line of defense—their skin.

“In 2019, with the help of parents all over the country, we were able to produce and turn over 3,000 maternity kits to hospitals and birthing centers in Luzon, Visayas, and Mindanao. Once again, we hope to rally parents nationwide to extend gentleness into helping babies who need protection the most,” said MDFI Executive Director Annie Fuentes.

“At JOHNSON’S®, we commit ourselves to improving the lives of parents and babies. It is a responsibility that we take seriously as a leading healthcare company. That is why we continuously partner with global health authorities and leading baby experts to provide parents with trusted, doctor-recommended products to ensure the healthy growth and gentle protection of babies and kids,” shared Raghu Krishnan, Country Director, Johnson & Johnson Philippines.

Buy any of theJOHNSON’S® stickered products in Mercury Drugstores nationwide until December 31, 2020 and P5.00 from each purchase will be donated to produce newborn kits for moms and babies in the following hospitals and lying-in centers in Quezon City:

  1. Novaliches District Hospital
  2. Quezon City General Hospital
  3. Rosario Maclang Bautista General Hospital
  4. San Francisco Lying-In
  5. Bagong Silangan Lying-In
  6. Batasan Lying-In
  7. NGC Lying-In
  8. Betty Go Belmonte Lying-In
  9. Murphy Lying-In
  10. Kamuning Lying-In
  11. Sta. Lucia Lying-In
  12. Arsenia J. Maximo Lying-In

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