City gov’t, Coca Cola partner for cleaner and greener Kadayawan

Davao City Vice Mayor Sebastian “Baste” Duterte and Atty. Juan Lorenzo Tañada, Corporate and Regulatory Affairs Director; (Standing from left) Atty. Marc Cox, Stakeholder Relations Manager, Coca-Cola Beverages Philippines, Inc., Winchester Lemelen, Owner, Winder Recycling, and John Reyes, Regional Sales Manager, North Central Davao, Coca-Cola Beverages Philippines, Inc.

The local government of Davao City spearhead by Vice Mayor Sebastian “Baste” Duterte opened the second day of the 34th Kadayawan Festival with a commitment to make a cleaner and greener celebration with the help of Coca-Cola Philippines.

The presidential son, who is currently acting mayor of Davao City, and Coca-Cola Beverages Philippines Inc. (CCBPI) Corporate and Regulatory Affairs Director Atty. Juan Lorenzo Tañada, led a commitment wall-signing to signify their respective organizations’ support for strengthening the polyethylene terephthalate (PET) bottle collection and recycling efforts in Davao City.

Coca-Cola officials also introduced a “World Without Waste” installation to the Duterte which features the beverage brand’s iconic bottle collection bin; a bench made from 1,000 recycled PET bottles and a collection bin made from 600 plastic PET bottles from Winder Recycling Company, a Davao-based partner which gives used plastic bottles a new life by converting them into high-value products, such as school chairs and benches.

“We are excited to be part of the annual Kadayawan Festival—not only through celebrating life, health, and prosperity, but also by enriching the festivities through our activities geared toward environmental conservation,” said Tañada.

“We see the warm welcome of our presence at Kadayawan as an opportunity to further promote a cleaner and greener way of living, most especially during a celebration so important to Davaoeños. We hope that this will be the start of a long-term partnership with the Davao City government, which we recognize as a partner in ensuring the welfare of the environment.”

The first World Without Waste installation has already been unveiled at Magsaysay Park—and installations at People’s Park, Rizal Park, Botanical Garden, and Sta. Ana Wharf are soon to follow.

To encourage active participation of local residents and tourists, and to translate on- the-ground awareness onto social media, the #betterbottlecapchallenge will run from August 21-25. Contributors will be capturing, through photographs and video, the unique and creative ways in which they’ve deposited their used plastic PET bottles in designated Coca-Cola collection bins, and posting these on their social media accounts with the hashtag. Those who complete the challenge will receive a Coca-Cola beverage which they can personalize with their names.

Coca-Cola Philippines is also celebrating the Kadayawan Festival with exciting and immersive activities that will allow Davaoeños and tourists to enjoy the taste of original Filipino music and the region’s delicious local food.

A Coke Studio concert will be held on August 24 at Sta. Ana Wharf, featuring local artists, and is sure to delight festival-goers with well-loved OPM songs. CCBPI is proud to help steer the environmentally-responsible observance of a festival so close to the hearts of Davaoeños. The Company is grateful for the participation of local residents and festival-goers, and for the unwavering support of the local government in furthering the collective World Without Waste advocacy.