Homegrown retail chain NCCC Group of Companies urged shoppers to dispense plastics properly and put them to good use.
Jeza Joy Damada, AVP for operations of LTS RETAIL Specialists, Inc. said the campaign is aimed at motivating people to begin the habit of proper plastic segregation.
“This also will help them realize how much plastic they consume in a daily basis,” Damada said.
Through its Go Green campaign that promotes sustainable lifestyle, NCCC Supermarket established “Plastic to Chairs” project which has produced 50 school chairs made from plastic bottles collected from different NCCC Supermarket and Choice Mart branches. The eco chairs were recently turned over to Matina Central Elementary School in Matina, Davao City.
An eco-friendly project of NCCC Supermarket in partnership with Universal Robina Corporation’s (URCs) Refresh mineral water, the chairs are made from used plastic bottles that were collected during the mineral water brand’s Refresh-Return-Recycle program.
“Through this, we can encourage shoppers to dispense plastics properly knowing that their plastic wastes will be put to good use,” Damada said.
In August 2019, Refresh Mineral Water partnered with NCCC Supermarket to place disposal bins in 30 NCCC Supermarket branches where mall-goers can return or dispose of used plastic bottles. With the help of Winder Recycling Company (WRC), all collected bottles were repurposed into classroom chairs.
Refresh, a bottled mineral water made from 100% recyclable material, launched its Refresh-Return-Recycle campaign to encourage everyone to incorporate more sustainable practices in their lifestyle, especially on the proper disposal of single-use plastics.
Aside from its partnership with NCCC, Refresh Mineral Water has been conducting activities to further encourage people to practice proper waste management. Last September, it held a roadshow in select Universities in Luzon where students learned about the value of recycling.
Through Go Green campaign, NCCC Supermarket promotes sustainable and environment-friendly grocery shopping to its customers in hopes to lessen the contribution of wastes that cause negative effects on our planet. The campaign also encourages shoppers to limit the use of single-use plastics in doing their groceries as a way to begin their zero waste habits.
It was launched in December 2018 with the opening of the Green Lane Counter which is now open across 28 branches. The Green Lane Counter is a special counter for shoppers who opt to have their items packed with eco-friendly and re-useable bags. They can either purchase it at the counter or bring one along with them.
The campaign has also inspired other business units in NCCC such as Helen’s Farm which started their Go Green campaign just recently by converting their packaging materials to non-plastics. Examples of these are the conversion of plastic egg trays to cartons and the use of banana leaves in packing fruits and vegetables inside the supermarket area. Helen’s Farm still has so much more prepared to further promote non-single-use-plastic campaign and their natural planting technique.
