It takes Diskarte to Endure

The pandemic’s impact is beyond expectation. Every country is affected including the Philippines which leads to nearly 3.5 million job losses and numerous businesses closing down as one of the tolls in our fight against Covid-19. Nonetheless, Filipinos are able to manage this difficult situation because of resiliency and ingenuity, commonly known as “DISKARTE”.


There are many kinds of diskarte, but the most prominent this time is the diskarte for survival. This explains the discovery of different skills applied in business to cope with the changes in order to make a living, pay monthly bills, and get meals served for their families daily. And providing Pinoys the Tamang Diskarte is Bajaj Philippines’ way to help them get through this tough time. Just like the Filipino persona Juan dela Cruz, Bajaj Philippines created its modern Filipino personas we can relate to. Like the simple tricycle driver “Kuya Ricky” who lost half of his daily income when a halt in transportation happened, “Manoy Oli” an ex OFW who after working for a long time wanted to settle in the country just to be with his family when the lockdown started, and the single mom “Tita Prima” who got laid off due to retrenchment, these Filipino representations took the chance to take a leap of diskarte towards changing their lives.


So, what’s their dirkarte? To achieve the best diskarte, a perfect tool will be needed. This is how Kuya Ricky discovered his Magandang Diskarte of Pabili or Pasabuy sideline through Bajaj RE – “Ang No. 1 Three-wheeler” , a Bagong Diskarte with Bajaj Maxima Z – “Ang multipurpose partner sa Negosyo” for the transport and delivery of Manoy Oli’s new grocery store and an Effective Diskarte for Tita Prima’s online plant selling with Bajaj Maxima Cargo. These three personas are the Madiskarteng EntrepREneurs, the new generation of smart and practical individuals who aspire to start doing more and being more in life. Achieving success through diskarte is manageable, Filipinos just need a tool to enable each through Bajaj Philippines.


For more stories and updates about the Madiskarteng EntrepREneurs, visit us on fb.com/BajajPhilippines or www.bajaj.com.ph.