GOING GLOBAL

Davao's Penong's to open first franchised branch in Singapore

Penong’s, Davao’s famous native-style barbecue will soon be grilling in Singapore.

Penong’s Franchise Corporation will soon open a branch in Singapore of the popular barbecue chain through franchisee Bong Flores, a Davaoeño businessman.

Henry A. Mahilum, VP for Operations, disclosed that Flores will open his first branch of Penong’s in Singapore. He is also set to open his first Penong’s restaurant in Davao.

“He will open first his first Penong’s here before he proceed his plan to open his first Penong’s branch in Singapore. His first branch in Davao will open ‪on next Sunday‬ in Gmall Toril,” Mahilum said in a press conference during the launch of Penong’s newest dishes to their menu and newest brand ambassador celebrity broadcast journalist Kim Atienza at Penong’s Matina branch on Saturday.

Mahilum assured that the same Penong’s standards will be applied in the planned franchise store in Singapore.

“They will be sourcing their chicken in Singapore at ang manggaling sa amin ay ingredients for marination and mixes,” he said.

Mahilum added that together with Flores, they agreed to focus first the branch here to make sure Flores is already fully equipped to manage the Penong’s brand before they proceed to the international market.

“Ngayon naka-base muna siya in Davao at inaasikaso yung first Penong’s niya that will be opening here,” he added.

Currently, Penong’s has 39 branches all over the country with its most recent stores in Cebu-Bogo City, Palawan-Puerto Princesa, Butuan City, Davao-JP Laurel, Municipality of Kabacan, and Davao-Gaisano Mall of Toril.

Before the year ends, Penong’s will be opening five more branches in Valencia City, Pasay City at SM Mall of Asia, Dumaguete City, SM City in General Santos CIty, and Ma-a in Davao City.

Penong’s is now also gearing towards penetrating all locations nationwide aiming to promote a balanced lifestyle for all Filipinos by announcing Atienza as its newest brand ambassador. The restaurant believes that Atienza could represent the brand since the company and Atienza shared the same passion for promoting a balanced healthy lifestyle.

Penong’s have also renewed their contract with Sunrise Events Inc following the success of the Penong’s 5150 Triathlon Davao last July 2019. The contract is part of the Ironman Group for the 2020 Penong’s 5150 Triathlon in Tagum City, Davao del Norte ‪on February 23,2020‬.

During the presscon Penong’s also launched its newest addition to its menu: halo-halo, pancit palabok, and rebusadong camote dela crema that will be available in November to selected restaurants nationwide.