Korean firm in Davao specializes in furniture

By Cheneen R. Capon

With the growing economy of Davao City, the demand for making a more stylish home is becoming a trend. A home which is capable of utilizing all available space, but in an affordable way. This is how OTR visualizes every home.

OTR (On the rock) is a Korean based company which manufactures Korean furniture. The furniture are made of particle board and UV High Gloss Medium Density Fiberboard (MDF) which are imported from Incheon, South Korea.

OTR is the first and only manufacturer of Korean furniture in Mindanao. It makes customized furnitures for kitchen, wardrobe and system shelf, TV organizer, and office.

It started in December 12 last year,the Incheon based company in South Korea expanded its first manufacturing plant out of Korea in Davao City. They chose Davao because the rate of construction is faster than any other city

Compared to furniture produced in the city, the Korean furniture is not painted with acrylic paint but with the use of the ultraviolet rays. It is scratch free and has a longer life because of its resistance to moisture.
All materials are imported from its plant in South Korea and assembled here in Davao City. This is to ensure that only high quality materials are used in manufacturing Korean furniture.

Elvin Dayanghirang, marketing manager of OTR, said Dabawenyos were reluctant to the product at first but welcomed it after knowing its durability. He said that it has been tested abroad.

The traditional way of acquiring furniture can be cost-efficient but the durability can be at stake.

It is not the quality of the furniture that can justify the price but also their services. Dayanghirang said that they offer their customers the chance to design their own furniture based on the available space. This is to ensure that the customers get their furniture based on their personality and designs.

OTR has in-house Korean engineersto ensure the quality of its products and services. These engineers are incharge of the cutting, designing and assembling of the materials from Korea.

It has a plant on R.Castillo St., Sasa. Their showroom is also located in the vicinity. He said that they’re still manufacturing for Davao-based companies and residents but will surely expand their market, especially after they celebrate their first year anniversary.

Dayanghirang said that they are targeting the Mindanao market and eventually nationwide as more homes and offices will demand for more functional, stylish yet affordable furniture.