If you happen to see a guy wearing, a Dri-FIT ribbon placket polo, Dri-FIT golf pants, golf hat, or an Air Zoom or Tour Premium shoes, all made by Nike, at the golf course, then he must be Ramon “Monchit” Mackay.
He can’t wear any golf products except Nike, a product indorsed by golfers Tiger Woods, Anthony Kim, David Duval, Toyokazu Fujishima, Keiichiro Fukabori, Kumiko Kaneda, Amanda Bluhemherst and Michelle Wie to name a few.
Mackay and lovely wife Catherine run the Nike Athletic Club, a leading sports club in Davao City that has stores at Gaisano Mall and SM City Davao.
The Nike store, though, does not only display golf apparels and accessories but it caters to the needs of marathoners, football and basketball players who wanted the best equipment.
The golfer-businessman proudly presents the products to Davao consumers believing that optimum performance can be achieved with the help of the Nike equipment.
The stores have been renovated to make it better and even the best in the market and consumers always the get the best service from the Nike Athletic Club staff.
No wonder, Monchit is a walking advertisement of Nike at the golf course.
Yes, playing golf is one way of marketing the Nike golf products but Monchit, the team captain of the Rancho Palos Golf and Country Club in the recent Philippine Airlines Interclub Golf Tournament in Bacolod, is more than just that.
Monchit plays golf to gain new friends and keep good friends by playing every weekend.
Like other businessmen, golf for them is the needed respite after a week of hard work and fortunately Davao’s beautiful and challenging courses especially the Apo Club and Rancho Palos Verdes Club provide them the best venue to recharge their energies.
The Mr.Nike of Davao loves Nike, golf and his family, no wonder, Monchit can always sport a big smile at the course. [Moses P. Billacura]
