NEILWIN BRAVO: ONE Championship’s got heart

I am not a big fan of mixed martial arts, but whenever I get some vital information from friends of the PR world, I know there are thousands of combat sport fans out there who’d be more excited than I am.
So here, while we are still on quarantine and the fights–whether boxing or MMA–are on shutdown, any combat sport fan can still enjoy the sport they love online and express themselves in any way they can.
I am sharing this one sent to me by the ONE Championship PR group. It’s all about the ONE Championship’s All-New Official Online Shop called ONE.SHOP.
So what’s this all about? 
In a heartwarming move, ONE Championship has joined the fray in fighting the coronavirus pandemic. In a very unique way that is. ONE Championship has partnered with international advocacy organization Global Citizen, to join the worldwide fight against the COVID-19 pandemic and help raise money for the World Health Organization’s (WHO) COVID-19 Solidarity Response Fund, as well as other local community organizations.
ONE Championship aims to make a difference in the global fight against COVID-19 by donating 10% of all net proceeds from the new ONE.SHOP towards COVID-19 relief efforts. This will continue indefinitely until all of us will have overcome this coronavirus crisis. The campaign hopes to provide medical frontliners with the assistance they need and for challenged communities with a lack of access to basic necessities such as food, water, and shelter.
For the entire read, here goes:

“Athlete-driven new limited edition collections added, featuring ONE’s biggest stars as well as the launch of ONE’s Gold Corner Loyalty Program20 April 2020 – Singapore: The largest global sports media property in Asian history, ONE Championship™ (ONE), announced, 20 April, the launch of its new official online shop, ONE.SHOP, where fans have access to all-new collections of ONE Championship official merchandise and athleisure wear.
Originally established in 2018, ONE’s athleisure business has been updated and upgraded, with an all-new webstore featuring brand new collections.
Added to the wide selection of ONE Championship branded merchandise are new athlete-centric designs featuring some of the organization’s biggest stars.
Some athletes include ONE Flyweight World Grand Prix Champion Demetrious “Mighty Mouse” Johnson, ONE Middleweight and Light Heavyweight World Champion “The Burmese Python” Aung La N Sang, ONE Women’s Atomweight World Champion “Unstoppable” Angela Lee, ONE Heavyweight World Champion Brandon “The Truth” Vera, ONE Featherweight World Champion Martin “The Situ-Asian” Nguyen, and ONE Lightweight World Champion Christian “The Warrior” Lee, among others.
Fans can pre-order limited edition products in advance as well as shop collaborations with some of the industry’s most prominent graphic designers and brands.
Loyal fans are now rewarded with the Gold Corner, allowing fans to earn exclusive rewards instantly with their purchases.
ONE.SHOP will continue to offer free shipping globally, provided a minimum spend requirement is satisfied.
“I am excited to bring a new and improved online merchandise store to our ONE Championship fans. Everything about ONE.SHOP, from its many features to brand new products, has been designed around our fans,” said Debbie Soon, ONE’s Head of Athleisure. “We look forward to our fans from all over the world representing their love for all things ONE Championship, and to live their greatness in our ONE merchandise.”
ONE Championship, in partnership with international advocacy organization Global Citizen, has also joined the worldwide fight against the COVID-19 pandemic to help raise money for the World Health Organization’s (WHO) COVID-19 Solidarity Response Fund, as well as other local community organizations.
“In addition, we hope to make a difference in the global fight against COVID-19 by donating 10% of all net proceeds from the new ONE.SHOP towards COVID-19 relief efforts. This will continue indefinitely until we have overcome this coronavirus crisis,” Soon added. “It’s a worthy cause that will no doubt provide our medical frontliners with the assistance they need and for other local communities with a lack of access to basic necessities such as food, water, and shelter.”
As part of this effort, ONE Championship is also launching two limited edition “We Are ONE” T-shirts with 100% of net proceeds going towards COVID-19 relief efforts.”
Like I said, I am not a big fan of this combat sport but with a heartwarming campaign like this, it definitely sweeps me in.