SMI’s interactive mining display receives Philippine Quill award

SAGITTARIUS Mines, Inc. (SMI) received recently the prestigious Philippine Quill Award of Merit from the International Association of Business Communicators Philippines (IABC Philippines) for its Interactive Mining Information Center (iMIC) in a recognition ceremony held at the Crowne Plaza Galleria Manila.
The iMIC received the Quill Award in the Multi-Audience Communication category. This is the second time the iMIC has been recognized as a unique communication tool, having previously received the Bronze Award for Best Public Relations Initiated Campaign in the 2011 University of Asia and the Pacific (UA&P) Tambuli Awards last June.
The iMIC is a multimedia interactive display that aims to inform and educate visitors on the use of minerals in daily life, the mine life cycle, the processes and the benefits of modern and responsible minerals development.
The iMIC also uses holographic technology in an insightful presentation on Life without Mining.
SMI General Manager for Operations and External Relations Mark Williams expressed the value of iMIC’s technology.