New logo for Davao Life Is Here unveiled

A new Davao logo was chosen to become the new face to embody why “Life Is Here” in the city.

According to Mayor Inday Sara Duterte, the winning logo was a standout, noting it perfectly captured the spirit and vision of Davao as a city of life, diversity, harmony, and unity.

Last January, through the City Tourism Operations Officer Gene Rose Tecson, announced the search for entries for the new logo design, which should be versatile in its application and must embody the essence of why “Life Is Here.”

The original logo, along with its tagline was crafted by the late artist Rey “Bai” Manginsay in 2011.

The artist behind the new logo was Rosch Patricio, who received P 50,000 for his winning entry.

The logo has the famous icons known to exemplify Davao, namely the Philippine Eagle, Mt. Apo, the lumad people, Durian and Waling-waling.

According to Patricio, the different colors in each letter represent the diversity that we have here in Davao and the Davaoeños. He also added that although there are differences, there is still harmony and peace when all are brought together.
The new logo will officially represent the brand of the city as a preferred destination for tourists and investors in the Philippines.