Store chain targets 100-stores in Mindanao by year-end

The management of the International convenience store chain 7/11 has expressed optimism it will hit its 100-mark target in Mindanao before the end of the year.

In an interview, Deena Santos, Brand Manager of 7/11 Cliqq Loyalty, said the company may likely exceed its target mark by reaching 102 to 105 stores.

Santos explained that their first target was only 85 stores but this expanded to more than 90 due to “the rigid campaign” of their Mindanao field office.

Santos added that being an international brand, 7/11 has shown an overwhelming acceptance by Filipinos.
The Cliqq brand manager also cited Davao City where there are already more than 40 stores established in which its first subsidiary was only put up in the city on May 2015.

“Also, the stores here are more spacious compared to those in Manila,” Santos said.

According to Santos, as of the moment, there are 92 stores in Mindanao, where more than 40 is located in Davao City, more than 20 in Cagayan de Oro, and the rest are distributed to other parts of the island region particularly Digos City, General Santos City and Mati.

She added that 80 percent of stores in Mindanao are franchised while 20 percent are corporate.
In the Philippines,7-Eleven is run by the Philippine Seven Corporation (PSC) having more than 1900 stores nationwide.