Around 34% of Filipinos have used illicit devices to stream television and video content online, a study by the Asia Video Industry Association’s Coalition Against Piracy (AVIA) showed.
Globe Telecom Inc. has partnered with the Optical Media Board (OMB) and AVIA’s Coalition Against Piracy (CAP) to educate the public through #PlayItRight against the proliferation of Illicit Streaming Devices (ISDs)—both online and in brick-and-mortal retail markets, the telco said in a statement Tuesday.
A study commissioned by AVIA on the content viewing behavior of Filipino consumers revealed that 34% of consumers use an ISD to stream pirated television and video content, AVIA-CAP general manager Neil Gane said.
ISDs are set-top boxes or Android TV boxes configured to allow consumers to stream pirated content from illegal streaming servers.
Configuring set-top boxes allows a consumer to access pirated TV channels, live sports, channels and movies for the one-off price of the device and often a yearly subscription to access content—with revenue going into the pockets of criminal syndicates and individuals all benefiting from the spoils of such a crime.
“We are supporting Globe’s #PlayItRight campaign to counter the surge of ISDs among Filipino consumers,” Gane said.
Globe vice president for Content Portfolio & Partner Management Jill Go noted the sudden popularity of ISDs to access pirated content for both online retail channels and physical stores is quite alarming.
“We are now collaborating with OMB, AVIA and CAP to aim Globe’s anti-piracy program, #PlayItRight, to educate the public against ISDs. The consumers and even some distributors of ISDs may not be aware that the device is illegal,” said Go.
#PlayItRight is an anti-online piracy awareness campaign to educate customers in illegal content consumption to protect the Filipino family, Local Entertainment Industry, Globe Network, Global Content Partners, and its content creation.
The campaign also makes consumers aware that piracy websites can be a hotbed of malwares, the telco said.
OMB Chairman and CEO Anselmo Adriano emphasized the need for collaboration between government, private sectors, and cause oriented organizations to create an awareness against ISDs and pirated content.
“We need to work together in order to make consumers and distributors aware that ISDs are illegal under Republic Act 9239,” Adriano said.
Globe has business interests in entertainment and is currently a local content provider under Globe Studios.
Since 2014, Globe has been partnering with global content providers such as Disney, Spotify, and Netflix to bring digital entertainment to more Filipinos.
In 2016, it opened Globe Studios which co-produced movies—All of You, Goyo: Ang Batang Heneral, and Birdshot, the first Philippine content released both locally and internationally on Netflix.