Regional delicacies as potential franchise pushed

The Philippine Franchise Association (PFA) is seeing the potential of mainstreaming of regional delicacies such as yema cheesecake, pancit palabok, empanada and even lechon as a novel franchise concept.   

Debbie Uy-Rodolfo, committee chair of Franchise Asia Philippines Expo 2020, said regional delicacies have potential markets based on a number of Davao and regional brands that are expanding overseas.   

“Some regional delicacies that become mainstreamed because of franchising like empanada, pancit palabok, and yema cheesecake. Even lechon not just from Davao but we see products in other regions expanding to other areas beyond their origins,” Rodolfo said. 

This is the reason why Rodolfo is inviting Dabawenyos and regional delegates to join the Franchise Asia PH, the country’s biggest franchise show in Asia slated on March 25 to 29 at SMX Convention Center at SM Mall of Asia in Pasay.  

Now on its 28th year, the expo is an ideal venue to explore business opportunities in franchising.  

 “If you are looking for business venture there is a lot of opportunities when you visit the expo,” Rodolfo said.   

The expo will showcase international franchise brands from Korea, Malaysia, Singapore, US and many more.  

During the expo, there will be educational seminars to help aspiring franchisees invest on the right franchise and potential franchisors transform their businesses into successful franchises.  

Rodolfo said Dabawenyos can take advantage of the growing economy and consider starting their own business. 

It will start with a two-day international conference that will present global best practices and business solutions by renowned experts on March 25 to 26.  

There is also a three-day international expo that is a one-stop shop of franchise and other investment opportunities from home-grown and foreign concepts from March 27 to 29.  

The conference will feature more than 80 experts, seven plenary sessions, 15 breakout sessions and 40 roundtable discussions.  

 Keynoting the conference are Senator Aquilino ‘Koko’ Pimentel Ill and Ms. Catherine Monson, who chairs the US-based International Franchise Association.  

The said event will also feature international franchise guru Greg Nathan and motivational speaker Scott Friedman. 

Aside from the mentioned international speakers, the conference will also feature speakers and industry experts representing renowned brands such as Shopee, Lalamove, Angkas, Lazada, Zomato, Kasa Arkhitekton, McDonald’s and Jollibee.   

Rounding the week-long line-up of activities is the three-day international expo. which will feature over 800 brands.  

Carrying the theme “Franchising on FlRe [Fourth lndustrial Revolution)” is timely as the world faces disruptions brought about by rapid technological advances. 

The event also aims to examine the impact of Industry 4.0 and what the franchising industry needs to do to make the latest industrial revolution 3 tool for further growth and better opportunities.  

PFA President Sherill Quintana said one of the priorities is to encourage the Philippine franchising sector, especially PFA members, embrace new technologies to improve their business processes and to expand their markets.   

“Franchising made up of seven percent of the country’s GDP and the Philippines in southeast Asia is the biggest market for franchising,” Rodolfo said. 

Franchise Asia continues to be the country’s main capacity-building event for the Philippine franchising sector.