by Lan Daval
Toronto, ON, Canada – In what is proving to be an ongoing nightmare for the newspaper publication business citing recent studies that there’s a popular view about the print media gradually losing to the technically and electronically-obsessed news provider like the internet and other more intrusive media sources and maddening TV reality shows, who would’nt need a little peep at this keen observation?
Call it a privilege or maybe even an advantage. I’m kidding – or am I? When you work in journalism long enough notably in print media, you learn about the huge capital outlay needed to run a newspaper business. You also learn that many investors suffered heavy losses in this risky endeavor. So, you see, we were trying to emphasize that there is no such thing as a business – newspaper publication in particular without risks or conflicts.
I’ve been thinking about things that are given away for free. Well, despite the risks, conflicts and threats confronting the newspaper industry media prognosticators are still very optimistic the business will continue to thrive and survive. Some bigger newspaper publications are even giving away copies for free. Then where can you find newspapers are given for free?
It’s easier and faster to find than you think. There is no better way to learn that here in the city of Toronto and probably most parts of Canada, the US and other well-developed countries newspapers are given for free, which helps explain why most publications here are faring well. That’s right, gentlemen. People here perhaps know fully well they are more privilege and much luckier that those in other countries.
Why newspapers here are given for free? Is it not a losing proposition? How much should owners and publishers spend and how much should they gain, it might be asked? Perhaps the most effective way before going on a “free” frenzy
mood is first to post substantial profit. A good rule of thumb for a newspaper publication entity is to be financially stable – fair or otherwise business atmosphere.
Giving you an idea, one daily newspaper here, for example, normally would come out with 60 all-colored pages. About 60 percent of its pages are likewise all-colored ads. Well, that’s a lot of revenues and probably the reason why publications here can afford to give their newspaper copies for free. Not that its news content are not worth reading. News articles are done in brief and precise manner without exaggeration. Simple logic dictates that their ad revenues are more than enough to cover all the costs – printing, materials, manpower and rentals aside from raking in substantial profit. For a true picture, owners and investors are not selfish and greedy.
Other than the two leading newspapers here, the Toronto Sun and Toronto Star all newspapers either coming out daily, five times a week or weekly are given for free. By the way, there’s no broadsheet here. Newspapers here are just the size of the Davao Edge and tabloid size. It’s a good principle to follow when determining newspapers are given for free. Free copies here include glossy magazines dealing in real estate, house and apartment rentals, job opportunities, car rentals and sales, classified ads and many more. You name it, they have it – all for free.
Moreover, all-weather newspaper metal receptacles are abound and located in strategic places like convenience stores, malls, bus, street car and subway stations and passenger waiting shed areas. If you are going to pick up a copy just open any receptacle and get your newspaper of choice. And that’s it like you’ve got a bit too much savings in your hands. The lesson is – whatever money you have remaining after you pay all your bills and money set aside for monthly newspaper subscription cost can be used for other spending. So best is to get it right the “free” way.
