IN line with Globe’s belief that the Internet is a powerful and effective medium to promote the Filipino youth’s proactive involvement in campaigning for change, Globe bridges distances to empower the youth from all over the country as the company’s online marketing team takes One Youth – Project Headshot Clinic to the provinces. The highly successful campaign is a series of photo shoots that produce glammed-up pictures for use in social networking sites. When Project Headshot Clinic started, it catered to the high-end clientele who wanted profile headshots taken by renowned fashion photographer Niccolo Cosme for use in social networking sites such as Friendster, Facebook and Multiply. This changed when Cosme realized that through one profile background, different people in various social spheres can convey one message. He realized that the youth can make a statement through their pictures, profiles, and avatars in various online social media. Project Headshot Clinic became the perfect venue for the youth to express their national pride, creativity, and individuality – an advocacy it shares with Globe Telecom. With Globe’s One Youth – Project Headshot Clinic, the youth can have their photos taken by one of the country’s best fashion photographers. They can post it on their websites as profile pictures, and with this, they can communicate the change that they stand for so that every time their friends see them on Friendster, Facebook, Blogspot or other sites, they are reminded of their desire for change. A thousand individuals have already joined this cause in Metro Manila alone. Eight Headshot Clinics were done in Makati, Taguig, and Quezon City, with the biggest Headshot Clinic done in the country’s number one dance club, Embassy. The Headshot Clinics in Manila were done in partnership with one call center, VXI Global Solutions, student organizations like the University of the Philippines Junior Marketing Association (UP JMA), De La Salle University Junior Entrepreneurs Marketing Association (DLSU JEMA) and the Ateneo de Manila University Sanggunian, and Embassy Club. These Headshot Clinics were attended by students from different colleges and universities such as UP, DLSU, ADMU, DLS-College of Saint Benilde, University of Santo Tomas (UST), Far Eastern University (FEU), Polytechnic University of the Philippines (PUP), Miriam College, Assumption College, and others. This time, Globe focuses the spotlight on the youth from Cebu, Baguio and Davao. Globe gives the youth from the provinces a chance to broadcast their statements, to be seen by the entire country, even the entire world through their personal websites. Through Headshot Clinic, the youth from the provinces will be given their chance to shine and inspire other people. Globe’s One Youth – Project Headshot Clinic will be held on June 27 in Davao and July 11 in Baguio. Shoots will also be held in Cebu and in Manila in July with final dates to be updated on the One Youth website. Globe wants to encourage the Filipino youth to be proactive in campaigning for change, no matter where they are in the Philippines, in the most effective, efficient and extensive way. Through One Youth – Project Headshot Clinic, the Filipino youth can send the message of unity and call for change, one headshot at a time. For more information about the project and how to have your own Headshot, please visit oneyouth.globe.com.ph.
