The Philippine Basketball Association has pledged to support the literacy projects of Rotary International District 3780 and other Philippine Rotary districts in a joint undertaking dubbed “Read to Lead, Learn to Earn” Campaign.
The joint partnership intends to promote love for reading and learning with the end goal of creating the future leaders and entrepreneurs of our country. With PBA players largely viewed as role models by the youth, it is hoped that their active participation will make a sizable impact in this campaign.
Under the Memorandum of Agreement between the two parties signed last August 23, the PBA commits to promote the literacy advocacy of R.I. District 3780 and other Philippine Rotary districts through guest appearances and active participation of PBA players in various literacy projects like the PBA’s own “Read to Lead” campaign and R.I. District 3780 literacy projects among them the “Tanglaw ng Isipan” Book and Computer Donation Project, the Karunungan at Kabuhayan Center Project, English Enhancement and Personality Development Program, Student Leadership Summit, College Scholarship Grants, and other literacy projects still in the pipeline.
The league will also purchase products emanating from Rotary livelihood education projects, conduct basketball clinics side-by-side with select literacy projects, and make guest appearances in other non-literacy community service projects of Rotary. A special fashion show is also being worked out and proceeds of it will partly go the Rotary Foundation.
For its part, Rotary International District 3780 will ensure the steady stream of various quality literacy projects for the underprivileged sector of society and ensure the broad participation of other Philippine Rotary districts in this joint undertaking. In addition, free basic computer literacy classes will be made open to PBA players and personnel in select locations in Metro Manila through Rotary partner in service, Informatics. [pr]
