Firms unite for typhoon relief

Proving that shared corporate values are at the heart of their businesses, companies did their philanthropic part in contributing to rehabilitation efforts and donating cash and relief goods primarily to the recent flood victims in Central Luzon.
Year to date, business groups fostering the essence of corporate citizenship and social responsibility have been mobilizing resources and relief efforts for victims of such devastating typhoons as Juan (Megi) in October last year, to Juaning (Nock-Ten) early this year and Pedring (Nesat) and Quiel (Nalgae) last week.
In relief efforts the corporate-led Philippine Business for Social Progress (PBSP) organized for victims primarily in Calumpit, Bulacan, companies like Asalus Corp. (Intellicare) and recently Monark Foundation donated cash while Holcim Phils. Inc., M2.0 Communications Inc., Associated Broadcasting Company (TV5), AECOM Phils., and recently Ayala Southvale contributed in relief efforts.
Citibank and MEDICard Phils. Inc. both donated cash and gave out goods.  Kraft Foods Phils. Inc. gave 150 cases of cheddar cheese and CDO Foodsphere Inc. contributed 50 cases of canned goods, while Oriental and Motolite and Airlift Asia Inc. provided two 10-wheeler trucks to transport these items, which were distributed based on the international humanitarian standard called the Sphere relief package.
The standard Sphere relief pack that is good for five days for a family of six is usually composed of eight to 10 kilos of rice, three cans of sardines, a half kilo of mongo beans, a pint of cooking oil, a kilo of sugar, a quarter kilo of iodized salt, a bar of soap, a half kilo of dried fish, and one non-food item such as a water container, a cooking pot, or a blanket.
Over 600 Sphere relief packs benefited 505 households in Brgy. Gugo, Calumpit and members of the town’s Eco-Boys, a group of young men who got their source of livelihood as garbage collectors and segregators who were themselves typhoon and flood victims.
Some goods are now scheduled for distribution in nearby Hagonoy, also in Bulacan, while some cash donations are still set for collection.  Cathay Pacific Airways Ltd. and East-West Seed Company Inc. also pledged to give cash donations.
As of Tuesday morning (11 October), the latest disaster risk reduction update showed that at least 30 road and bridge sections primarily in the regions of Cagayan Valley (II), Central Luzon (III), and the Cordilleras (CAR) remain impassable, more than two weeks after Pedring and Quiel hit the country.
Earlier on Monday (10 October), the National Disaster Risk Reduction and Management Council (NDRRMC) revealed that the death toll from both typhoons rose to 102, while damage to property breached the P15-billion mark.
At least 84 people died after Pedring’s wrath, with 91 injured and 20 missing, and affecting more than 650,000 families or at least 3 million people in more than 3,500 villages in 312 towns and 42 cities within 35 provinces.
Meanwhile, at least 18 died after Quiel’s onslaught, with 12 injured and seven missing, and affecting more than 226,000 families or at least 1.11 million people in more than 1,700 villages in 138 towns and 10 cities within 18 provinces.
With over 250 companies in its roster of membership, PBSP together with its partners in the Corporate Network for Disaster Response (CNDR) and the Philippine Disaster Recovery Foundation (PDRF) have been channeling resources from the private sector to provide immediate relief to the affected communities.
This partnership was strengthened in the aftermath of disaster response initiatives of PBSP member-companies involved in relief efforts two years ago in the aftermath of typhoons Ondoy (Ketsana) and Pepeng (Parma) from late September to early October 2009.
From late July to early August 2011, almost all 250 households comprising of about 1,000 individuals in barangay Alimsog in Santo Domingo,Albay province in the typhoon-prone Bicol region benefitted with a total of more than P180,000 worth of relief goods, out of the overall total of more than 195,000 families or 980,000 people affected in 983 villages out of 103 towns and 12 cities in 21 provinces.
The Alimsog relief effort was primarily through funding and logistical support from PBSP through its Luzon regional operations team, with counterpart contribution from the local government in the form of transportation expenses for the relief goods based Sphere standards.
Based on its August 3 update, the NDRRMC noted that the death toll from Juaning reached 67 from the Bicol region to Northern Cordillera, with at least 53 injured and 15 missing.
According to the NDRRMC, the effect of Juaning’s wrath in late July this year went up to almost P2.2 billion, of which almost P1.6 billion was on infrastructure and almost P630 million to agriculture, totally destroying more than 7,000 houses and damaging 9,900 others.
Immediately after Juan struck on October 18 last year, PBSP allotted initial assistance worth P500,000 covering relief goods and transportation expenses to benefit at least 400 families covering the three isolated and devastated coastal towns of Palanan, Divilacan, and Maconacon in Isabela province.
By the last day of October 2010, the NDRRMC revealed that the total damage from Juan’s havoc already reached around P10 billion, while the Department of Agriculture (DA) disclosed that the damage had even amounted to P11.53 billion.
The NDRRMC noted Juan’s damage to include rice fields at P8 billion, high-value commercial crops like fruits and vegetables at P660 million, and corn at P412 million, plus infrastructure at P466.198 million.  It said the provinces that suffered huge losses had included Pangasinan for Region I at P2.36 billion, Nueva Ecija for Region III at P1.59 billion, and Isabela for Region II at P1.28 billion.
Meanwhile, the DA said total croplands affected in 21 provinces of four Northern and Central Luzon regions covered an area of almost 450,000 hectares, with the worst losses or damages in Pangasinan at P2.40 billion, Isabela at P2.09 billion, and Nueva Ecija at P1.59 billion.
The DA data included damages to rice at P8.93 billion, corn at P367.96 million, and fisheries at P212.50 million, primarily fishponds and fish cages.  Also damaged were high-value crops like vegetables, mango, and banana, all at P660 million, together with livestock including carabao, swine, goat, and cattle, as well as poultry like duck, chicken, turkey, and geese, amounting to P10.62 million.
For its part, the NDRRMC said Juan had destroyed roads and facilities like those for irrigation at P1.18 billion, farm-to-market roads and irrigation projects at P90.1 million, and infrastructure for fishery, livestock, and agricultural facilities at P54.4 million, plus more than 30,000 homes, while partially damaging at least 118,000 other houses.
Juan also left in its wake at least 31 dead, 42 injured, and four missing, affecting almost 428,000 families or more than 2 million people in six regions including Metro Manila or the National Capital Region (NCR).
days of the devastating Ondoy flooding in 2009, PBSP allocated P5 million from its funds for relief operations and raised an additional P7 million in cash and kind from corporate donors.  By the last quarter of 2009, PBSP was able to mobilize nearly P13 million for rehabilitation projects. [PBSP]

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