By Che Palicte
Agricultural Cooperative Development International and Volunteers in Overseas Cooperative Assistance (ACDI/VOCA) takes to a new level the information drive of cacao industry program with ‘Kakao Eskwela’ which will be aired in the television (TV) on May 6.
Training and extension coordinator of ACDI/VOCA Janoz Laquihon, bared at the weekly Kapehan sa Dabaw in SM Annex on Moday that the unique agricultural tv program will be aired in GMA and cable channel 32, 4:30 am to 5:00 am every Mondays to Fridays.
“This project is one of the multimedia efforts of the Cocoa, Coconut, and Palayamanan (Cocopal) and the program will be targeting investors, distributors, buyers, growers and farmers as the main audience,” he explained.
Laquihon is positive that the program can help in informing and raising awareness on the shortage of quality cocoa beans worldwide. “The Philippines can fill this supply on the global market if we are fully aware on how to develop our cacao industry” he added.
“If we push for proper education and information dissemination, it will boost the value chain and will result to over-all industry development,” he explained.
He also added that the ACDI/VOCA developed streamlined mass media informational drives that encourage, train and empower the cacao farmers and would-be cacao farmers and growers.
“This way, skill transfer is faster, easier and available on a larger scale,” he said.
Kakao Eskwela tv program was funded by the United States Department of Agriculture (USDA).
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