Globe Telecom has just kicked off its latest program, dubbed as Project Wonderful, to reinforce its commitment to better serve its subscribers, businesses, and the nation. Proactively taking part in nation-building initiatives when the super typhoon Yolanda hit the country has paved the way for this project to branch out into three main pillars: Nation-building, Culture-building, and Brand-building. This approach gives the company a holistic view on helping stakeholders build and discover a “wonderful world” in a form that is relevant to them.
Under the Nation-building pillar, Globe is set to build a wonderful and resilient Philippines with programs that will rebuild homes and schools as well as provide livelihood opportunities, while bringing together individuals and groups who share the same spirit of selfless giving.
Under Culture-building, Globe is shaping up to become a more customer-centric organization, fueled by a common passion to help and live a culture of service guided by its renewed mission, vision, and values.
For the last pillar, under Brand-building, the telco will pioneer products and services anchored on four consumer brand pillars: customized and personalized offers, services to help live a digital lifestyle, a stronger and faster network, and a rewarding Globe experience.
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