Seda Abreeza receives grant from Canada, ADB, DOT

Seda Abreeza is among the five organizations in Davao City to receive the training grants implemented by the Department of Tourism, administered by the Asian Development Bank and funded by the Government of Canada. The said grant is a part of DOT’s “Philippine Improving Competitiveness in Tourism” or PICTourism project which started in 2013.
The urban lifestyle hotel is among the 22 institutions in the program’s 2nd phase beneficiaries, alongside establishments located in other parts of the country as Cebu, Bohol, and Palawan. The project is worth US$7.1 million and is focused on skills set enhancement and creating career opportunities in the tourism industry.
Last July 3, after he graced the MSME Development Week in Davao City, Canadian Ambassador Neil Reeder, H.E. had a meeting with the hotel associates of Seda Abreeza to personally inform the team regarding the training grant received by the hotel.
According to Ambassador Reeder, there is a huge potential for employment in the tourism sector of the country. “Our development programs, we try to link it to the development priorities of the Philippines. Obviously your government sees tourism as a very important part of the economy.”
The 2nd phase of the project aims to train about 3,500 employees all over Philippines. “You want visitors to have good experience, leave with a positive impression, and to come back. Tourism won’t be sustainable if people don’t come back. It is very important that the skills be upgraded and ensure that people have good experience,” added by Ambassador Reeder upon emphasizing the essence of doing quality trainings for tourism boost.
To date, Canada is the 7th largest source of tourists in the country, getting about 140,000 tourists per year. Ambassador Reeder then ended his message with well wishes for the staff who shall benefit with the trainings, and in high hopes that the project will further put Seda’s service and operations into a higher scale.
The trainings shall focus on the Hazard Analysis & Critical Control Points (HACCP), F&B Service, and Housekeeping skill sets and shall begin this August 2015.