THE Philippine Retailers Association (PRA) and Department of Trade and Industry (DTI) 11 are set to conduct a seminar on improving customer relations on June 25 in Davao City.
The seminar, dubbed “Retail Best Practices Series: Creating a Customer Service Blueprint for the Retail Industry”, will run from 9 a.m. to 4 p.m. at the Royal Mandaya Hotel’s Kadayawan Hall.
The PRA, organizer of the seminar, said this is a must for retailers, business owners, chief executive officers/chief operations officers (CEOs/COOs), managers, and some other interested participants who would like to take their customer service to the next level and see its impact on their bottomlines.
In the seminar, the participants will get insights on key learning points, namely: identifying the difference between meeting and exceeding customers’ needs; developing a customer-oriented culture that will help position the organization at the top of its competition; mapping experiences into cycle of service; emphasizing that leadership is the key to service success; and transforming customers into brand advocates.
DTI 11 regional director Marizon S. Loreto said that this will be an opportunity for the customer service people to further boost their skills.
“We really are encouraging those who are into the retail industry to join because this seminar will give them an extra mile as they aim to improve their customer relations,” she said.
A registration fee of P650 shall be collected from each participant. However, if one registers and pays not later than June 18, the fee will only be P550.
Interested retail business practitioners may contact the PRA at (02) 687-4180 to 81 or email them at ebbs@philretailers.com. They may also reach Rachel S. Remitio of DTI 11 at (082) 224-0511 local 411. [dti11/jmm]
