Sanipaan Marine Park on the Island Garden City of Samal (IGaCoS),famous for its coral reefs, is the focus of the Pride Campaign, an initiative that inspires residents to do their share in marine management and protection.
The launching of the Pride Campaign was in cooperation with Rare, the leader in social marketing for biodiversity conservation.
This non-profit organization has proven its efficiency after partnering with more than 50 countries and providing assistance to help community folks help themselves preserve marine biodiversity.
After launching the campaign, Rare is set to train and support leaders from the world’s top environmental organizations, local grassroots groups and government units.
IGaCoS information officer Noel Daquioag explained that this campaign is anchored on social marketing, considered and used by the private sector as a marketing tactic to better understand audiences and promote positive community behavior.
“Pride campaigns focus on inspiring local communities to take control and ownership over their resources to secure the benefits for current and future generations.” Daquiaog said.
The local government of IGaCoS unveiled its Scallop Shell Mascot as its partner in the promotion for marine resource conservation.
Also, the Pride Campaign song and jingle will be first heard by the Samalenos as local officials launched the jingle at Barangay Beach Park.
Scheduled in the afternoon of the launch were support activities like collection of Crown of thorns, Scubasurero, Swimming and Shoal clean up.
All these activities were aimed at telling not just local fishers but everyone in the community to take ownership, and understand the benefit, of no-take-areas and support essential management activities. [PIA 11/Mai Gevera-Macapagat]
The launching of the Pride Campaign was in cooperation with Rare, the leader in social marketing for biodiversity conservation.
This non-profit organization has proven its efficiency after partnering with more than 50 countries and providing assistance to help community folks help themselves preserve marine biodiversity.
After launching the campaign, Rare is set to train and support leaders from the world’s top environmental organizations, local grassroots groups and government units.
IGaCoS information officer Noel Daquioag explained that this campaign is anchored on social marketing, considered and used by the private sector as a marketing tactic to better understand audiences and promote positive community behavior.
“Pride campaigns focus on inspiring local communities to take control and ownership over their resources to secure the benefits for current and future generations.” Daquiaog said.
The local government of IGaCoS unveiled its Scallop Shell Mascot as its partner in the promotion for marine resource conservation.
Also, the Pride Campaign song and jingle will be first heard by the Samalenos as local officials launched the jingle at Barangay Beach Park.
Scheduled in the afternoon of the launch were support activities like collection of Crown of thorns, Scubasurero, Swimming and Shoal clean up.
All these activities were aimed at telling not just local fishers but everyone in the community to take ownership, and understand the benefit, of no-take-areas and support essential management activities. [PIA 11/Mai Gevera-Macapagat]
