From being known as the “Palm City of the Philippines,” Tagum City now wants to be called the “City of Harmony” following the launching of its new tourism brand on Monday.
As part of its new tourism branding, Tagum City launched “very well thought of” logos for international and domestic use.
The “City of Harmony” aims to position the city as a destination that boasts a distinctive fusion of cultural diversity, environmental consciousness, and visionary urban development.
The new tourism brand showcases the convergence of the Indigenous Peoples (IPs), cultures, music, and abundance. The logos have elements and emblems used to represent the diversity and harmony of Tagum City: the palm trees that the city is known for; the embroidery patterns depict the unity in diversities of the different cultures of the three major tribes in the locality namely Kagan, Mandaya, and Mansaka; and musicality that Tagumenyos’ love for music and the annual celebration of the “Musikahan Festival”.
The letter “T” represents Tagum City; “A” for the agricultural abundance of the city by showcasing its local products such as durian, coconut, banana, and rice; “G” for the “Gawi” of the Tagumenyos, which is anchored on to the national motto of the Philippines “maka-Diyos,” “maka-tao,” “maka-kalikasan,” and “maka-bansa”; “U” symbolizes unity of the diverse culture of the people in the locality; and “M” emphasizes Tagumenyos love for music.
Tagum City Tourism Arts and Culture Council president Alma Uy on Tuesday said that the new tourism brand was the result of the collaboration of the academe, artists, and tourism stakeholders.
Three students from the University of Mindanao-Tagum conceptualized the logos.
“Importante ang insights ng mga artists, academe, in coming up with the new logos kasi iba iba ang kanilang opinion. When I met the three of them, tinanong ko sila are you willing to give your rationale dito sa lahat. Its really a convergence of ideas, and their work to come up with this one. This will be a legacy for them of helping Tagum in terms of promotion,” Uy said.
The new branding aims to capture the culture and arts enthusiasts, eco-travelers, families and leisure travelers, urban explorers, and event planners.
Aside from the new branding, Uy said they will also launch new tour packages.
